Top Ads on Sandvik
Sandvik Background Introduction:
Sandvik is a high-tech and global engineering Group with a strong commitment to enhancing productivity, profitability and safety.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Sandvik has been advertising and marketing on Facebook for many years. And Sandvik has placed 120 of ads on the Facebook platform in the last month. In the past few years,Sandvik has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Sandvik on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sandvik. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sandvik.
1.Sandvik Top 3 Ads Basic Understanding
|Page Categories||Industrial Company||Industrial Company||Industrial Company|
Sandvik Marketing Objectives Analysis:
Sandvik has been operating in Industrial Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sandvik best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Sandvik Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Starta ditt äventyr och förbättra dina kunskaper inom skärande bearbetning||Meet Jani Vilenius, Director of Research & Technology Development — Sandvik Group||Meet Jani Vilenius, Director of Research & Technology Development — Sandvik Group|
|Ad Copy Text||Delta i våra kostnadsfria utbildningar där våra experter delar med sig av tips och trix för skä...||Digital technologies are reshaping the future of mining. Meet Jani Vilenius, Director of Research & ...||Digital technologies are reshaping the future of mining. Meet Jani Vilenius, Director of Research & ...|
|Link Description||Kunskap är en av nycklarna till framgång och vi vill dela vår kunskap med dig. Lär dig mer om skärande bearbetning på 30 minuter. Klicka på utbildningarna nedan för mer information om innehåll och för att anmäla dig.||Digitalization, electrification and automation are trends that will shape the future of mining. Meet Jani Vilenius and listen to his view on how Sandvik can continue to stay on top – underground.||Digitalization, electrification and automation are trends that will shape the future of mining. Meet Jani Vilenius and listen to his view on how Sandvik can continue to stay on top – underground.|
|Text Word Count||118||202||202|
Sandvik Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Sandvik Top 1 ads got 16 likes. Sandvik uses a sentence with the finishing touch title: “Starta ditt äventyr och förbättra dina kunskaper inom skärande bearbetning”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Sandvik shared 118 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sandvik should continue to optimize the ad content.
3.Sandvik Top 3 Ads Creative Selection
|Landing Page Link||https://www.sandvik.coromant.com/se/campaigns/Pages/online-application-training.aspx?language=sv-se&utm_source=facebook&utm_medium=paid-social&utm_campaign=sane-se-2005-ocp-online-application-training-se&utm_term=onlinetraining&utm_content=sc-plus-ad3&fbclid=IwAR0uYujJ650at7My1Nm5_d4MlVNHeT2ygY2Hs6z2U_dYrhQRKgP-cRO6OrM||https://www.home.sandvik/en/stories/podcasts/2020/05/meet-jani-vilenius-director-of-research-technology-development/?utm_medium=paid_social&utm_source=facebook&utm_campaign=podcast&utm_content=vilenius&utm_term=eb_engineers||https://www.home.sandvik/en/stories/podcasts/2020/05/meet-jani-vilenius-director-of-research-technology-development/?utm_medium=paid_social&utm_source=facebook&utm_campaign=podcast&utm_content=vilenius&utm_term=eb_students&fbclid=IwAR2E6nSnchBmFribS0gyX7pX0vBDdJL9WfBWy_WqCUGWQRLEpqBBKrqk2tw|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sandvik are successful.
Sandvik Creative Analysis:
Sandvik placed a Image ad in 2020-05-18-2020-06-19, and got 16 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Sandvik Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Sandvik has the best conversion in Sweden, and can advertise more in Sweden in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Sandvik Top 3 Ads Performance Display
|During||33 days||16 days||15 days|
Advertising effectiveness is a direct manifestation of advertising. Sandvik ‘s Top 1 ad received 16 likes, 0 shares, 0 comments in just 33 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sandvik, helping Sandvik to grasp the ad data more clearly.