Top Ads on SanDisk

SanDisk Background Introduction:

Welcome to the Official SanDisk® Facebook page!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SanDisk has been advertising and marketing on Facebook for many years. And SanDisk has placed 279 of ads on the Facebook platform in the last month. In the past few years,SanDisk has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SanDisk on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SanDisk. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SanDisk.

BigSpy

1.SanDisk Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SanDisk  SanDisk  SanDisk
Page Categories  Company  Computer Company  Computer Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

SanDisk Marketing Objectives Analysis: 

SanDisk has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SanDisk best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SanDisk Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  SanDisk Exterm Pro Protable SSD  SanDisk storewide offers SanDisk 
Ad Copy Text  -  #LazadaMidYearSale Special! Enjoy additional discounts on top of storewide offers and free shipping,...  Suchen Sie nach einem Gerät im Taschenformat, um Platz auf Ihrem iPhone zu schaffen?
Link Description  לפרטים נוספים ואפשרויות רכישה  While stocks last.  N/A
Website Link  bit.ly  sndk.co  shop.westerndigital.com
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 209  220  86
Like 116  14  13

SanDisk Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SanDisk Top 1 ads got 116 likes. SanDisk uses a sentence with the finishing touch title: “SanDisk Exterm Pro Protable SSD”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SanDisk shared 209 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SanDisk should continue to optimize the ad content.

3.SanDisk Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-03-2020-06-20  2020-06-16-2020-06-20  2020-06-14-2020-06-19
Landing Page Link  https://hyesandisk.co/?utm_source=facebook&utm_medium=paidsocial&utm_campaign=xm-ssd-6.2&fbclid=IwAR2YNoaqS8LkXPVj1iaJl1D6dXky3hkAlh1lFO8eihYEP7suys2jZwUcY7g  https://c.lazada.sg/t/c.6EL8o?intent=false&fallback=true&url=https://www.lazada.sg/shop/sandisk/?path%3Dpromotion-49-0.htm%26tab%3Dpromotion   https://shop.westerndigital.com/de-de/search?q=ixpand&utm_medium=socpd1&utm_source=fb&utm_campaign=emea-sandiskmss-fy20q4&utm_content=carousel&utm_term=06-13-2020-1092&fbclid=IwAR0y_7Sk2VlQzFufrdptmZezkgoSNqAk0edtGBrycB8jLo-8HLRGr5uNezs

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SanDisk are successful.

SanDisk Creative Analysis: 

SanDisk placed a Image ad in 2020-06-03-2020-06-20, and got 116 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SanDisk Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel  Singapore  N/A
Language  N/A  English  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SanDisk has the best conversion in Israel, and can advertise more in Israel in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SanDisk Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-20  2020-06-16-2020-06-20  2020-06-14-2020-06-19
During  18 days  5 days 6 days 
Like  116  14  13
Share  5  4  1
Comment  16  0  1

Advertising effectiveness is a direct manifestation of advertising. SanDisk ‘s Top 1 ad received 116 likes, 5 shares, 16 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SanDisk, helping SanDisk to grasp the ad data more clearly.