Top Ads on San Francisco AIDS Foundation
San Francisco AIDS Foundation Background Introduction:
www.sfaf.org /// Through education, advocacy and free local services for prevention and care, we confront HIV in communities most impacted by the disease.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
San Francisco AIDS Foundation has been advertising and marketing on Facebook for many years. And San Francisco AIDS Foundation has placed 113 of ads on the Facebook platform in the last month. In the past few years,San Francisco AIDS Foundation has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for San Francisco AIDS Foundation on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for San Francisco AIDS Foundation. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from San Francisco AIDS Foundation.
1.San Francisco AIDS Foundation Top 3 Ads Basic Understanding
|Name||San Francisco AIDS Foundation||San Francisco AIDS Foundation||San Francisco AIDS Foundation|
|Page Categories||Community Organization||Community Organization||Community Organization|
San Francisco AIDS Foundation Marketing Objectives Analysis:
San Francisco AIDS Foundation has been operating in Community Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. San Francisco AIDS Foundation best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.San Francisco AIDS Foundation Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||N/A||Allowing Insurers to Dictate Therapies Harms People Living with HIV||The Fight Isn't Over|
|Ad Copy Text||no setting||no setting||no setting|
|Link Description||N/A||A new proposed rule by the Trump Administration could remove Medicare Part D protections, giving insurance companies the power to restrict access to medications that people living with HIV need.||Since 1982, we've led the way for progress and helped thousands of people lead healthier lives.|
|Text Word Count||0||0||0|
San Francisco AIDS Foundation Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. San Francisco AIDS Foundation Top 1 ads got 0 likes. San Francisco AIDS Foundation uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. San Francisco AIDS Foundation shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. San Francisco AIDS Foundation should continue to optimize the ad content.
3.San Francisco AIDS Foundation Top 3 Ads Creative Selection
|Landing Page Link||https://www.sfaf.org/about-us/newsroom/media-releases/2019/state-of-the-union-hiv-plan.html?utm_source=Facebook&utm_medium=Ads&utm_campaign=SOTU_BoostedPost||https://www.sfaf.org/collections/beta/allowing-insurers-to-dictate-therapies-harms-people-living-with-hiv/||http://sfaf.org/hiv-info-t3.html?utm_source=Facebook&utm_medium=IPM_Ads&utm_campaign=IPM_DigitalAcq_Facebook|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by San Francisco AIDS Foundation are successful.
San Francisco AIDS Foundation Creative Analysis:
San Francisco AIDS Foundation placed a Image ad in 2019-02-06-2020-05-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.San Francisco AIDS Foundation Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
San Francisco AIDS Foundation has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.San Francisco AIDS Foundation Top 3 Ads Performance Display
|During||467 days||476 days||438 days|
Advertising effectiveness is a direct manifestation of advertising. San Francisco AIDS Foundation ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 467 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for San Francisco AIDS Foundation, helping San Francisco AIDS Foundation to grasp the ad data more clearly.