Top Ads on Samsung

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Samsung has been advertising and marketing on Facebook for many years. And Samsung has placed 20479 of ads on the Facebook platform in the last month. In the past few years,Samsung has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Samsung on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Samsung. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Samsung.

BigSpy

1.Samsung Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Samsung  Samsung  Samsung
Page Categories  Computer Company  Electronics Company  Computer Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Samsung Marketing Objectives Analysis: 

Samsung has been operating in Computer Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Samsung best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Samsung Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Samsung  Фото из хроники Galaxy A21s 
Ad Copy Text  Galaxy A21s - đột phá công nghệ trong tầm này với bộ 4 camera sau 48MP tối tân cho ...  معكم بأفراحكم ومناسباتكم... تسوقوا من موقعنا لتحصلوا عل...  -
Link Description  N/A  معكم بأفراحكم ومناسباتكم... تسوقوا من موقعنا لتحصلوا على عروض لغاية 20%! لمعرفة المزيد: https://www.samsung.com/levant_ar/offer/wedding_promo/jordan/  ดูรายละเอียดเพิ่มเติม
Website Link  www.samsung.com  www.facebook.com  bit.ly
CTA  SHOP_NOW    LEARN_MORE
Text Word Count 147  216  784
Like 36  667  1529

Samsung Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Samsung Top 1 ads got 36 likes. Samsung uses a sentence with the finishing touch title: “Samsung”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Samsung shared 147 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Samsung should continue to optimize the ad content.

3.Samsung Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-04-2020-06-20  2020-06-14-2020-06-20  2020-06-14-2020-06-20
Landing Page Link  https://www.samsung.com/vn/galaxy/a21s/?cid=VN_Paid_SNS_FB_A-Series_LC_A21s-Launch-Facebook-Reach-Urb-Quadcam_PIC_UG-ALL-BAT-UP-DT-UPP_1X1_20200527_MULTI_R_01_NA_NA_MULTI_SMART_NA_NA_NA_NA_A21s-Launch  https://www.facebook.com/SamsungJordan/photos/a.424060934296241/3091666044202370/?type=3   https://shop.samsung.com/th/Products/Mobile/Smartphone/Galaxy-A/Galaxy-A21s/p/SM-A217FZBFTHL?cid=th_owned_social_facebook-og_a21s_launch_shop_image_feature-productinfo-1040x1040-200615_all

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Samsung are successful.

Samsung Creative Analysis: 

Samsung placed a Carousel ad in 2020-06-04-2020-06-20, and got 36 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Samsung Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Vietnam  Jordan  Thailand
Language  Filipino  Arabic  Thai

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Samsung has the best conversion in Vietnam, and can advertise more in Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Samsung Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-20  2020-06-14-2020-06-20  2020-06-14-2020-06-20
During  17 days  7 days 7 days 
Like  36  667  1529
Share  1  4  76
Comment  0  43  16

Advertising effectiveness is a direct manifestation of advertising. Samsung ‘s Top 1 ad received 36 likes, 1 shares, 0 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Samsung, helping Samsung to grasp the ad data more clearly.