Top Ads on Samsung

Samsung Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Samsung has been advertising and marketing on Facebook for many years. And Samsung has placed 20489 of ads on the Facebook platform in the last month. In the past few years,Samsung has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Samsung on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Samsung. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Samsung.

BigSpy

1.Samsung Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Samsung  Samsung  Samsung
Page Categories  Electronics Company  Computer Company  Electronics Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Samsung Marketing Objectives Analysis: 

Samsung has been operating in Electronics Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Samsung best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Samsung Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Avail This Offer  Galaxy Buds Awesome is everyone 
Ad Copy Text  Own an awesome smartphone @ ₹2806 and get Samsung Care+ at ₹ 699 TnC apply. Buy your #GalaxyA51 ...  Mėgaukitės laisve! Įsigykite belaides Galaxy Buds ausines tik už 99 Eur.  Introducing the new #GalaxyASeries, with Infinity Display, multi lenses camera and long lasting batt...
Link Description  N/A  Mėgaukitės laisve!  Galaxy A Series
Website Link  www.samsung.com  www.samsung.com  ad.doubleclick.net
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 106  76  134
Like 4113  71  299

Samsung Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Samsung Top 1 ads got 4113 likes. Samsung uses a sentence with the finishing touch title: “Avail This Offer”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Samsung shared 106 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Samsung should continue to optimize the ad content.

3.Samsung Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-29-2020-06-20  2020-06-03-2020-06-20  2020-05-31-2020-06-20
Landing Page Link  https://www.samsung.com/in/smartphones/galaxy-a51-a515fz-6gb/SM-A515FZBWINS/?cid=in_paid_social_facebook_hhp-aseries_sustain_samsungaseries-q2-hq-paid-cdm_static_20200530_17454128&fbclid=IwAR1QKUvxBm-3V8T40iQkYe9dPwbNtxw8YoJFb36FV-B7SOa9CHK1EIvkt-8  https://www.samsung.com/lt/wearables/galaxy-buds-r170/SM-R170NZKASEB/?cid=lt_paid_social_google_buds_none_ao-june-ecom_multi_buds_cold&utm_source=facebook&utm_medium=social&utm_campaign=ao-june-ecom&utm_term=c_beo_interests&utm_content=buds_multi   https://ad.doubleclick.net/ddm/trackclk/N814983.158605FACEBOOK/B24053357.273058016;dc_trk_aid=467750199;dc_trk_cid=119725329;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Samsung are successful.

Samsung Creative Analysis: 

Samsung placed a Image ad in 2020-05-29-2020-06-20, and got 4113 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Samsung Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  Lithuania,Netherlands,Norway  Qatar,Pakistan
Language  English  Lithuanian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Samsung has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Samsung Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-20  2020-06-03-2020-06-20  2020-05-31-2020-06-20
During  23 days  18 days 21 days 
Like  4113  71  299
Share  111  1  1
Comment  115  10  8

Advertising effectiveness is a direct manifestation of advertising. Samsung ‘s Top 1 ad received 4113 likes, 111 shares, 115 comments in just 23 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Samsung, helping Samsung to grasp the ad data more clearly.