Top Ads on Sam's Club

Sam's Club Background Introduction:

More of what you love for less than you thought possible. Connect with us here to learn about new items, Instant Savings, events and more. www.SamsClub.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sam's Club has been advertising and marketing on Facebook for many years. And Sam's Club has placed 418 of ads on the Facebook platform in the last month. In the past few years,Sam's Club has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sam's Club on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sam's Club. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sam's Club.

BigSpy

1.Sam's Club Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sam's Club  Sam's Club  Sam's Club
Page Categories  Community  Community  Food & Beverage Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  N/A

Sam's Club Marketing Objectives Analysis: 

Sam's Club has been operating in Community for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sam's Club best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sam's Club Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A Cereal Zucaritas 1.2 kg | Sam's Club 
Ad Copy Text  no setting  no setting  ¡Toma un respiro al mediodía y demuestra que eres un tigre! ⛅
Link Description  N/A  N/A  Cereal Zucaritas 1.2 kg a precio de socio. Compra las mejores marcas de Alimentos y Bebidas y descubre nuestras ofertas en la cuponera Sam's.
Website Link  pr.clubsamspr.com  pr.clubsamspr.com  www.sams.com.mx
CTA  SHOP_NOW  SHOP_NOW  WATCH_MORE
Text Word Count 0  0  65
Like 0  0  471

Sam's Club Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sam's Club Top 1 ads got 0 likes. Sam's Club uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sam's Club shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sam's Club should continue to optimize the ad content.

3.Sam's Club Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-10-2020-06-19  2020-06-10-2020-06-19  2020-06-09-2020-06-19
Landing Page Link  https://pr.clubsamspr.com/product-category/catalogo-padres/  https://pr.clubsamspr.com/product-category/catalogo-padres/   https://www.sams.com.mx/cereales-galletas-y-barras/cereal-zucaritas-kellogg-s-1-2-kg/980015520?utm_source=mtz_kellogg&utm_medium=social&utm_campaign=mtz_kellogg_aw_mediodia_ocasiones_zucaritas_viernes0605&utm_content=post&utm_term=_facebook&fbclid=IwAR0BsIXmmtqzr8XK-9P0qhEP1caKB5e54UHV2CaPVJXu6a1rZ39o8S58uRM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sam's Club are successful.

Sam's Club Creative Analysis: 

Sam's Club placed a Video ad in 2020-06-10-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sam's Club Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Puerto Rico  Puerto Rico  Mexico
Language  N/A  N/A  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sam's Club has the best conversion in Puerto Rico, and can advertise more in Puerto Rico in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sam's Club Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-19  2020-06-10-2020-06-19  2020-06-09-2020-06-19
During  10 days  10 days 11 days 
Like  0  0  471
Share  0  0  55
Comment  0  0  131

Advertising effectiveness is a direct manifestation of advertising. Sam's Club ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sam's Club, helping Sam's Club to grasp the ad data more clearly.