Top Ads on SaltRock Southwest Kitchen

SaltRock Southwest Kitchen Background Introduction:

Contemporary cuisine marrying the fresh, light and seasonal approach to California cooking with culinary traditions and ingredients from the Southwest.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SaltRock Southwest Kitchen has been advertising and marketing on Facebook for many years. And SaltRock Southwest Kitchen has placed 3 of ads on the Facebook platform in the last month. In the past few years,SaltRock Southwest Kitchen has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SaltRock Southwest Kitchen on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SaltRock Southwest Kitchen. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SaltRock Southwest Kitchen.


1.SaltRock Southwest Kitchen Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SaltRock Southwest Kitchen  SaltRock Southwest Kitchen  SaltRock Southwest Kitchen
Page Categories  Southwestern Restaurant  Southwestern Restaurant  Southwestern Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SaltRock Southwest Kitchen Marketing Objectives Analysis: 

SaltRock Southwest Kitchen has been operating in Southwestern Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SaltRock Southwest Kitchen best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SaltRock Southwest Kitchen Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  SaltRock Southwest Kitchen  SaltRock Southwest Kitchen SaltRock Southwest Kitchen 
Ad Copy Text  Cocktail and a kale salad for lunch - it’s called balance.  This is one of those, “you should be here” moments. : @fancy.hippie  Tempting? We know! We have a feeling you won’t be able to resist our Blueberry Lime Verrine. Made ...
Link Description  Cocktail and a kale salad for lunch - it’s called balance.  This is one of those, “you should be here” moments. : @fancy.hippie  Tempting? We know! We have a feeling you won’t be able to resist our Blueberry Lime Verrine. Made with lime curd, blueberry compote, graham cracker crumble, blueberry whipped cream and mint pickled blueberries, this is just one sweet treat from our new dessert menu.
Website Link
Text Word Count 60  71  268
Like 48  31  28

SaltRock Southwest Kitchen Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SaltRock Southwest Kitchen Top 1 ads got 48 likes. SaltRock Southwest Kitchen uses a sentence with the finishing touch title: “SaltRock Southwest Kitchen”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SaltRock Southwest Kitchen shared 60 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SaltRock Southwest Kitchen should continue to optimize the ad content.

3.SaltRock Southwest Kitchen Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-11-2019-04-20  2019-04-04-2019-04-09  2019-04-02-2019-04-09
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SaltRock Southwest Kitchen are successful.

SaltRock Southwest Kitchen Creative Analysis: 

SaltRock Southwest Kitchen placed a Image ad in 2019-04-11-2019-04-20, and got 48 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SaltRock Southwest Kitchen Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SaltRock Southwest Kitchen has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SaltRock Southwest Kitchen Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-11-2019-04-20  2019-04-04-2019-04-09  2019-04-02-2019-04-09
During  10 days  6 days 8 days 
Like  48  31  28
Share  1  3  2
Comment  1  1  3

Advertising effectiveness is a direct manifestation of advertising. SaltRock Southwest Kitchen ‘s Top 1 ad received 48 likes, 1 shares, 1 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SaltRock Southwest Kitchen, helping SaltRock Southwest Kitchen to grasp the ad data more clearly.