Top Ads on Salt River Project

Salt River Project Background Introduction:

News, updates and support from your local water and power utility. www.srpnet.com | 24/7 Customer Service: (602) 236-8888 | Outage Map: srpnet.com/outagemap | Español www.misrp.com (602) 236-1111

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Salt River Project has been advertising and marketing on Facebook for many years. And Salt River Project has placed 53 of ads on the Facebook platform in the last month. In the past few years,Salt River Project has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Salt River Project on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Salt River Project. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Salt River Project.

BigSpy

1.Salt River Project Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Salt River Project  Salt River Project  Salt River Project
Page Categories  Electric Utility Provider  Political Candidate  Electric Utility Provider
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Salt River Project Marketing Objectives Analysis: 

Salt River Project has been operating in Electric Utility Provider for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Salt River Project best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Salt River Project Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Give Dad Something Cool  SRP Elections - Price Decrease How do Arizona's forests impact your water supply? 
Ad Copy Text  Here's a gift dad will love: year-round energy savings! Smart thermostats are on sale now.  no setting  no setting
Link Description  Sale ends 6/21  N/A  Forests and water, it's all connected. For 100 years, SRP has been guardians of these precious resources. Learn how we are protecting our vital water supply through healthy forests.
Website Link  srpmarketplace.com  www.srpnet.com  blog.srpnet.com
CTA  SHOP_NOW  SIGN_UP  LEARN_MORE
Text Word Count 90  0  0
Like 41  0  0

Salt River Project Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Salt River Project Top 1 ads got 41 likes. Salt River Project uses a sentence with the finishing touch title: “Give Dad Something Cool”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Salt River Project shared 90 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Salt River Project should continue to optimize the ad content.

3.Salt River Project Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-10-2020-06-18  2020-03-04-2020-04-28  2019-02-01-2020-04-28
Landing Page Link  https://srpmarketplace.com/smart-thermostats/?cmpid=sm-srp-1-CED-R-EE-MARK-FATH-202069-FACEA-A-E-PD-C-Y  https://www.srpnet.com/elections/how-to-vote.aspx   https://blog.srpnet.com/srps-trees-for-change-and-arizonas-water/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Salt River Project are successful.

Salt River Project Creative Analysis: 

Salt River Project placed a Image ad in 2020-06-10-2020-06-18, and got 41 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Salt River Project Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  Danish  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Salt River Project has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Salt River Project Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-18  2020-03-04-2020-04-28  2019-02-01-2020-04-28
During  9 days  56 days 453 days 
Like  41  0  0
Share  6  0  0
Comment  3  0  0

Advertising effectiveness is a direct manifestation of advertising. Salt River Project ‘s Top 1 ad received 41 likes, 6 shares, 3 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Salt River Project, helping Salt River Project to grasp the ad data more clearly.