Top Ads on Sail Training

Sail Training Background Introduction:

SailTraining provide fun sailing courses on late model yachts from the Westhaven Marina in Auckland. We’re here to launch your sailing aspirations.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sail Training has been advertising and marketing on Facebook for many years. And Sail Training has placed 7 of ads on the Facebook platform in the last month. In the past few years,Sail Training has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sail Training on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sail Training. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sail Training.


1.Sail Training Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sail Training  Sail Training  Sail Training
Page Categories  Boat / Sailing Instructor  Boat / Sailing Instructor  Boat / Sailing Instructor
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Sail Training Marketing Objectives Analysis: 

Sail Training has been operating in Boat / Sailing Instructor for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sail Training best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sail Training Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Learn To Sail Today! ⛵  Learn To Sail Today! ⛵ Learn To Sail Today! 
Ad Copy Text  no setting  no setting  no setting
Link Description  Join us on our courses to learn in a professional environment with lots of fun and experiences.  Join us on our courses to learn in a professional environment with lots of fun and experiences.  Join us on our courses to learn in a professional environment with lots of fun and experiences.
Website Link
Text Word Count 0  0  0
Like 0  0  0

Sail Training Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sail Training Top 1 ads got 0 likes. Sail Training uses a sentence with the finishing touch title: “Learn To Sail Today! ⛵”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sail Training shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sail Training should continue to optimize the ad content.

3.Sail Training Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-18-2020-06-07  2020-03-18-2020-06-07  2020-03-18-2020-06-07
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sail Training are successful.

Sail Training Creative Analysis: 

Sail Training placed a Image ad in 2020-03-18-2020-06-07, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sail Training Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  New Zealand  New Zealand  New Zealand
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sail Training has the best conversion in New Zealand, and can advertise more in New Zealand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sail Training Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-18-2020-06-07  2020-03-18-2020-06-07  2020-03-18-2020-06-07
During  82 days  82 days 82 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Sail Training ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 82 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sail Training, helping Sail Training to grasp the ad data more clearly.