Top Ads on Safeway

Safeway Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Safeway has been advertising and marketing on Facebook for many years. And Safeway has placed 274 of ads on the Facebook platform in the last month. In the past few years,Safeway has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Safeway on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Safeway. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Safeway.

BigSpy

1.Safeway Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Safeway  Safeway  Safeway
Page Categories  Grocery Store  Pharmacy / Drugstore  Specialty Grocery Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Safeway Marketing Objectives Analysis: 

Safeway has been operating in Grocery Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Safeway best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Safeway Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  3 Items for Dinner Solved  Safeway Pharmacy صور من منشور ‏Safeway Jordan سيفوي الأردن‏ 
Ad Copy Text  Shop our Signature Cafe® macaroni and cheese, roasted chicken and Signature Farms® garden salad fo...  There's the Old Way. And there's the Safeway. Join our page to shop for your meds, Online!  -
Link Description  N/A  Safeway Pharmacy is a retail pharmacy in the region of Castel, Mauritius. we have a wide range of drugs, cosmetic products and offer doctors consultation.  N/A
Website Link  www.safeway.com  www.facebook.com  www.facebook.com
CTA  SHOP_NOW  LIKE_PAGE  
Text Word Count 123  91  808
Like 160  33  5310

Safeway Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Safeway Top 1 ads got 160 likes. Safeway uses a sentence with the finishing touch title: “3 Items for Dinner Solved”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Safeway shared 123 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Safeway should continue to optimize the ad content.

3.Safeway Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-04-30-2020-06-18  2020-06-14-2020-06-18  2020-06-15-2020-06-17
Landing Page Link  https://www.safeway.com/shop/lp/own-brands.html?zipcode=94611&cmpid=sc_swy_noc_own_fb  https://www.facebook.com/354884427983143/posts/1668003620004544/   https://www.facebook.com/219953071397527/posts/3175517129174425/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Safeway are successful.

Safeway Creative Analysis: 

Safeway placed a Video ad in 2020-04-30-2020-06-18, and got 160 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Safeway Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Mauritius  Jordan
Language  Norwegian  English  Arabic

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Safeway has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Safeway Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-30-2020-06-18  2020-06-14-2020-06-18  2020-06-15-2020-06-17
During  50 days  5 days 3 days 
Like  160  33  5310
Share  6  0  68
Comment  9  1  168

Advertising effectiveness is a direct manifestation of advertising. Safeway ‘s Top 1 ad received 160 likes, 6 shares, 9 comments in just 50 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Safeway, helping Safeway to grasp the ad data more clearly.