Top Ads on Sabanci University

Sabanci University Background Introduction:

Sabancı Üniversitesi resmi Facebook sayfasına hoşgeldiniz. Üniversitemizdeki gelişmeleri ve haberleri sayfamızdan takip edebilirsiniz.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sabanci University has been advertising and marketing on Facebook for many years. And Sabanci University has placed 78 of ads on the Facebook platform in the last month. In the past few years,Sabanci University has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sabanci University on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sabanci University. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sabanci University.

BigSpy

1.Sabanci University Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sabanci University  Sabanci University  Sabanci University
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Sabanci University Marketing Objectives Analysis: 

Sabanci University has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sabanci University best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sabanci University Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Son Başvuru 22 Haziran  Learn more and find the program that suits you! 96% Employment rate right after graduation 
Ad Copy Text  Lise Yaz Okulumuz bu yaz online ve canlı olarak sürpriz e-sports aktiviteleri ile yeniden tasarlan...  Graduate Applications Now Open! Sabancı University is in the top 500 in Times Higher Education 2020...  A TOP RANKED RESEARCH UNIVERSITY IN ISTANBUL Discover your future potential with our student centri...
Link Description  N/A  Be a part of this unique experience!  Join us and be part of this unique experience!
Website Link  liseyazokulu.sabanciuniv.edu  www.sabanciuniv.edu  www.sabanciuniv.edu
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 318  189  173
Like 11  81  450

Sabanci University Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sabanci University Top 1 ads got 11 likes. Sabanci University uses a sentence with the finishing touch title: “Son Başvuru 22 Haziran”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sabanci University shared 318 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sabanci University should continue to optimize the ad content.

3.Sabanci University Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-22-2020-06-19  2020-03-12-2020-06-17  2020-03-19-2020-06-17
Landing Page Link  https://liseyazokulu.sabanciuniv.edu/?utm_source=facebook&utm_medium=cpc&utm_campaign=sabanc%C4%B1_lyo-campaign_may-2020_traffic&utm_term=fb-feed_teenagers_lyo&utm_content=fb-feed_teenagers_lyo&fbclid=IwAR303hDd2e-UqPHnP3Qamq0pulOwx6anOMaQBgTL8oqg-OJj8C_MgCdDSh4  https://www.sabanciuniv.edu/en/graduate-student?utm_source=facebook-feed&utm_medium=cpc&utm_campaign=IRO-Grad-Campaign&utm_content=Bosnia   https://www.sabanciuniv.edu/en/prospective-students?utm_source=facebook-feed&utm_medium=cpc&utm_campaign=IRO-Undergrad-Campaign&utm_content=Egypt

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sabanci University are successful.

Sabanci University Creative Analysis: 

Sabanci University placed a Image ad in 2020-05-22-2020-06-19, and got 11 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sabanci University Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Turkey  Morocco,Azerbaijan,Lebanon  Tunisia,Iraq,Pakistan
Language  Turkish  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sabanci University has the best conversion in Turkey, and can advertise more in Turkey in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sabanci University Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-22-2020-06-19  2020-03-12-2020-06-17  2020-03-19-2020-06-17
During  29 days  89 days 91 days 
Like  11  81  450
Share  0  3  20
Comment  1  2  49

Advertising effectiveness is a direct manifestation of advertising. Sabanci University ‘s Top 1 ad received 11 likes, 0 shares, 1 comments in just 29 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sabanci University, helping Sabanci University to grasp the ad data more clearly.