Top Ads on SaaStr

SaaStr Background Introduction:

SaaStr: A Curiously Popular Community Centered Around Web Services People Pay For

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SaaStr has been advertising and marketing on Facebook for many years. And SaaStr has placed 56 of ads on the Facebook platform in the last month. In the past few years,SaaStr has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SaaStr on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SaaStr. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SaaStr.

BigSpy

1.SaaStr Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SaaStr  SaaStr  SaaStr
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SaaStr Marketing Objectives Analysis: 

SaaStr has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SaaStr best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SaaStr Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  SaaStr Annual Networking Pass  SaaStr Annual Networking Pass SaaStr Annual @Home 2020 | 100% Free 
Ad Copy Text  Top 3 reasons to purchase your SaaStr Annual pass: - Get access to exclusive sessions with billion-...  Get life-time access to all on-demand replays and content. Purchase your pass today  Top 3 Reasons to Purchase Your SaaStr Annual Pass: - Get access to exclusive sessions with billion-...
Link Description  LET’S GET YOU SIGNED UP FOR ANNUAL REGISTER FOR SAASTR ANNUAL @ HOME: SEPT 23-24, 2020 TICKET TYPE #1 : FREEThis FREE ticket gives you access to select live content from Annual at Home, Sept 23-24.TICKET TYPE #2 : VIP + NETWORKINGThis VIP ticket includes full networking and online access to: Acce...  LET’S GET YOU SIGNED UP FOR ANNUAL REGISTER FOR SAASTR ANNUAL @ HOME: SEPT 23-24, 2020 TICKET TYPE #1 : FREEThis FREE ticket gives you access to select live content from Annual at Home, Sept 23-24.TICKET TYPE #2 : VIP + NETWORKINGThis VIP ticket includes full networking and online access to: Acce...  N/A
Website Link  www.saastrannual.com  www.saastrannual.com  www.saastrannual.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 268  84  265
Like 1  3  10

SaaStr Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SaaStr Top 1 ads got 1 likes. SaaStr uses a sentence with the finishing touch title: “SaaStr Annual Networking Pass”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SaaStr shared 268 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SaaStr should continue to optimize the ad content.

3.SaaStr Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-17  2020-06-11-2020-06-16  2020-06-11-2020-06-15
Landing Page Link  https://www.saastrannual.com/buy-tickets?utm_source=facebook&utm_medium=cpc&utm_campaign=upgrade&fbclid=IwAR25VDKscJ8LM_FqZ_aKkSSO_BJmakV8E7ZncTj0uAMiZFV_4AT3qJtKPiI  https://www.saastrannual.com/buy-tickets?utm_source=facebook&utm_medium=cpc&utm_campaign=upgrade&fbclid=IwAR3TXN6AoqtddDUIFsT4DXZA-NNcB-4hhTCrTJ7H7fHVzct1J2matsAD8V8   https://www.saastrannual.com/buy-tickets?utm_source=facebook&utm_medium=cpc&utm_campaign=upgrade&fbclid=IwAR1QwnehaY0xYZbHqi34t5uDs96oRN4ud9PCS22_TlPHIiZl98dmkD7HT0U

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SaaStr are successful.

SaaStr Creative Analysis: 

SaaStr placed a Image ad in 2020-06-16-2020-06-17, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SaaStr Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SaaStr has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SaaStr Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-17  2020-06-11-2020-06-16  2020-06-11-2020-06-15
During  2 days  6 days 5 days 
Like  1  3  10
Share  0  0  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. SaaStr ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SaaStr, helping SaaStr to grasp the ad data more clearly.