Top Ads on Saïd Business School, University of Oxford

Saïd Business School, University of Oxford Background Introduction:

We are a world-class business school community. Embedded in a world-class university. Tackling world-scale problems.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Saïd Business School, University of Oxford has been advertising and marketing on Facebook for many years. And Saïd Business School, University of Oxford has placed 826 of ads on the Facebook platform in the last month. In the past few years,Saïd Business School, University of Oxford has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Saïd Business School, University of Oxford on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Saïd Business School, University of Oxford. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Saïd Business School, University of Oxford.

BigSpy

1.Saïd Business School, University of Oxford Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Saïd Business School, University of Oxford  Saïd Business School, University of Oxford  Saïd Business School, University of Oxford
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Saïd Business School, University of Oxford Marketing Objectives Analysis: 

Saïd Business School, University of Oxford has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Saïd Business School, University of Oxford best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Saïd Business School, University of Oxford Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Introduction to fintech  Study digital disruption Find out more online 
Ad Copy Text  Gain an understanding of the future of money, markets, and marketplaces. View the prospectus online.  -  How will algo trading affect your business? Develop a grounded understanding of systematic models an...
Link Description  Study fintech online.  Learn more online.  Non-technical programme.
Website Link  onlineprogrammes.sbs.ox.ac.uk  onlineprogrammes.sbs.ox.ac.uk  onlineprogrammes.sbs.ox.ac.uk
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 100  111  126
Like 37  228  7

Saïd Business School, University of Oxford Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Saïd Business School, University of Oxford Top 1 ads got 37 likes. Saïd Business School, University of Oxford uses a sentence with the finishing touch title: “Introduction to fintech”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Saïd Business School, University of Oxford shared 100 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Saïd Business School, University of Oxford should continue to optimize the ad content.

3.Saïd Business School, University of Oxford Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-17-2020-06-18  2020-04-14-2020-06-18  2020-04-15-2020-06-18
Landing Page Link  https://onlineprogrammes.sbs.ox.ac.uk/presentations/lp/said-business-school-oxford-university-fintech-online-short-course/?utm_source=facebookcomb&utm_medium=paid_social&utm_campaign=FB-IG%7COXF-FIN%7CNF-MESS-STOR-RHC%7CAS-T1%7CNBD%7C-%7C-%7CINT&utm_campaignid=23843727396840542&utm_adsetid=23843727397520542&utm_contentid=23844756071700542&utm_placement=Facebook_Mobile_Feed&utm_site_source_name=fb&fbclid=IwAR2aFujWNrR4BUvFk5mGVCc2zRLPWUFni3LFvuuL6KXlEnv6PLfVBU9WPcI  https://onlineprogrammes.sbs.ox.ac.uk/presentations/lp/oxford-digital-marketing-programme/?utm_source=facebookcomb&utm_medium=paid_social&utm_campaign=FB-IG%7COXF-DIG%7CNF-MESS-STOR-RHC-AN%7CEU-T2%7CNBD%7C-%7C-%7CLAL&utm_campaignid=23843779623760542&utm_adsetid=23844489666480542&utm_contentid=23844566866300542&utm_placement=Facebook_Mobile_Feed&utm_site_source_name=fb&fbclid=IwAR0WqPvF6zQD8ENbbOZp8QZlNWKcjslGqWBnfavnKLcMnxRudCl236lTZxI   https://onlineprogrammes.sbs.ox.ac.uk/presentations/lp/oxford-algorithmic-trading-programme/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Saïd Business School, University of Oxford are successful.

Saïd Business School, University of Oxford Creative Analysis: 

Saïd Business School, University of Oxford placed a Image ad in 2020-05-17-2020-06-18, and got 37 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Saïd Business School, University of Oxford Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Pakistan,Cote d'lvoire  Bangladesh,Greece,Morocco...  Saudi Arabia,Thailand,Netherlands...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Saïd Business School, University of Oxford has the best conversion in Pakistan,Cote d'lvoire, and can advertise more in Pakistan,Cote d'lvoire in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Saïd Business School, University of Oxford Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-17-2020-06-18  2020-04-14-2020-06-18  2020-04-15-2020-06-18
During  33 days  66 days 65 days 
Like  37  228  7
Share  4  10  2
Comment  7  6  1

Advertising effectiveness is a direct manifestation of advertising. Saïd Business School, University of Oxford ‘s Top 1 ad received 37 likes, 4 shares, 7 comments in just 33 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Saïd Business School, University of Oxford, helping Saïd Business School, University of Oxford to grasp the ad data more clearly.