Top Ads on SWORD Heroes' FATE

SWORD Heroes' FATE Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SWORD Heroes' FATE has been advertising and marketing on Facebook for many years. And SWORD Heroes' FATE has placed 57 of ads on the Facebook platform in the last month. In the past few years,SWORD Heroes' FATE has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SWORD Heroes' FATE on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SWORD Heroes' FATE. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SWORD Heroes' FATE.


1.SWORD Heroes' FATE Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SWORD Heroes' FATE  SWORD Heroes' FATE  SWORD Heroes' FATE
Page Categories  Games/Toys  Games/Toys  Games/Toys
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SWORD Heroes' FATE Marketing Objectives Analysis: 

SWORD Heroes' FATE has been operating in Games/Toys for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SWORD Heroes' FATE best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SWORD Heroes' FATE Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Cute ARPG mobile game  3D Korea Large ARPG The most popular ARPG game 
Ad Copy Text  Korean best-selling games, 3D cute style, large social interaction, instantly join, fight with multi...  Thousands of players in the same server, 3D vision, large battlefield, give you a brand new ARPG exp...  Join now, fight with players from multiple countries, team up to play Boss, create a powerful guild....
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 117  108  102
Like 57  13  2101

SWORD Heroes' FATE Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SWORD Heroes' FATE Top 1 ads got 57 likes. SWORD Heroes' FATE uses a sentence with the finishing touch title: “Cute ARPG mobile game”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SWORD Heroes' FATE shared 117 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SWORD Heroes' FATE should continue to optimize the ad content.

3.SWORD Heroes' FATE Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-07-11-2019-07-25  2019-07-22-2019-07-25  2019-07-03-2019-07-21
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SWORD Heroes' FATE are successful.

SWORD Heroes' FATE Creative Analysis: 

SWORD Heroes' FATE placed a Video ad in 2019-07-11-2019-07-25, and got 57 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SWORD Heroes' FATE Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Bulgaria  Thailand
Language  Romanian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SWORD Heroes' FATE has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SWORD Heroes' FATE Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-07-11-2019-07-25  2019-07-22-2019-07-25  2019-07-03-2019-07-21
During  15 days  4 days 19 days 
Like  57  13  2101
Share  2  1  621
Comment  5  3  69

Advertising effectiveness is a direct manifestation of advertising. SWORD Heroes' FATE ‘s Top 1 ad received 57 likes, 2 shares, 5 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SWORD Heroes' FATE, helping SWORD Heroes' FATE to grasp the ad data more clearly.