Top Ads on SUMOBBQ

SUMOBBQ Background Introduction:

SumoBBQ - Nhà hàng thịt nướng Nhật Bản

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SUMOBBQ has been advertising and marketing on Facebook for many years. And SUMOBBQ has placed 29 of ads on the Facebook platform in the last month. In the past few years,SUMOBBQ has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SUMOBBQ on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SUMOBBQ. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SUMOBBQ.

BigSpy

1.SUMOBBQ Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SUMOBBQ  SUMOBBQ  SUMOBBQ
Page Categories  Japanese Restaurant  Japanese Restaurant  Japanese Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  wordpress

SUMOBBQ Marketing Objectives Analysis: 

SUMOBBQ has been operating in Japanese Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SUMOBBQ best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SUMOBBQ Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sumo Yakiniku - Ăn 4 tặng 1  THƯỞNG THỨC BÀN TIỆC FULL COURSE THỊNH SOẠN NHẬN NGAY LẨU NHẬT BỔ DƯỠNG N/A 
Ad Copy Text  [HÀ NỘI] ĐI QUA NHỮNG NGÀY NẮNG MỚI BIẾT YÊU NHỮNG “NGÀY MƯA” ƯU ĐÃI TỪ S...  -  no setting
Link Description  N/A  N/A  N/A
Website Link  offer.ggg.com.vn  sumoyakiniku.com.vn  offer.ggg.com.vn
CTA  APPLY_NOW    APPLY_NOW
Text Word Count 1222  1690  0
Like 53  1021  0

SUMOBBQ Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SUMOBBQ Top 1 ads got 53 likes. SUMOBBQ uses a sentence with the finishing touch title: “Sumo Yakiniku - Ăn 4 tặng 1”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SUMOBBQ shared 1222 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SUMOBBQ should continue to optimize the ad content.

3.SUMOBBQ Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-15-2020-06-18  2020-05-27-2020-06-10  2020-05-08-2020-06-10
Landing Page Link  https://offer.ggg.com.vn/sumo-yakiniku/?esource=FB_SM_20R11SM018_post1_HN&fbclid=IwAR22v4PoflhjZ1KjV6Zh90n3kGtHtDosaktjnjbduwLP4_pM_sA-db4g9us  http://sumoyakiniku.com.vn/   https://offer.ggg.com.vn/sumo-yakiniku/?esource=facebook-SMBF0DONG8.5

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SUMOBBQ are successful.

SUMOBBQ Creative Analysis: 

SUMOBBQ placed a Video ad in 2020-06-15-2020-06-18, and got 53 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SUMOBBQ Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Vietnam
Language  Vietnamese  Vietnamese  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SUMOBBQ has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SUMOBBQ Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2020-05-27-2020-06-10  2020-05-08-2020-06-10
During  4 days  15 days 34 days 
Like  53  1021  0
Share  2  33  0
Comment  15  46  0

Advertising effectiveness is a direct manifestation of advertising. SUMOBBQ ‘s Top 1 ad received 53 likes, 2 shares, 15 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SUMOBBQ, helping SUMOBBQ to grasp the ad data more clearly.