Top Ads on SUMMIT

SUMMIT Background Introduction:

Summit is Asia’s leading education company focused on bringing professional training and personal development courses to millions of lives across eight countries in over 30 cities.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SUMMIT has been advertising and marketing on Facebook for many years. And SUMMIT has placed 4413 of ads on the Facebook platform in the last month. In the past few years,SUMMIT has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SUMMIT on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SUMMIT. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SUMMIT.


1.SUMMIT Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Information Technology Company  Product/Service  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

SUMMIT Marketing Objectives Analysis: 

SUMMIT has been operating in Information Technology Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SUMMIT best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SUMMIT Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  Save Your Seat Tap into Your Top 5% Secure Your Spot NOW 
Ad Copy Text  no setting  Interested in growing your online business? Learn how to with Coaching on Teachable during this FREE...  “What’s Within You Is Stronger Than What’s In Your Way” Hey, we’re No Barriers and that ...
Link Description  N/A  Multiple sessions available - choose the one most convenient to you and your schedule.  Our mission for this 2-day extravaganza is simple ➡️ to help you navigate life’s challenges with more certainty, fearlessness and authenticity. But most importantly, to ensure that in the true spirit of No Barriers, we persist, together, only to come back bigger, better and stronger!
Website Link
Text Word Count 0  140  2490
Like 0  8868  1

SUMMIT Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SUMMIT Top 1 ads got 0 likes. SUMMIT uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SUMMIT shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SUMMIT should continue to optimize the ad content.

3.SUMMIT Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-17-2020-06-20  2020-06-12-2020-06-19  2020-06-09-2020-06-19
Landing Page Link**NB007**+Summit+Campaign/Multiple+Audiences/Multiple+Locations/Conversions/MAAS&fbclid=IwAR2vVPLvToWQDNtGdrmn-GB-qwpXrpkdocXOSjsQ-6ZHESifVD1z9goOd-g

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SUMMIT are successful.

SUMMIT Creative Analysis: 

SUMMIT placed a Image ad in 2020-06-17-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SUMMIT Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Philippines,Pakistan,Afghanistan...  United States
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SUMMIT has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SUMMIT Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-12-2020-06-19  2020-06-09-2020-06-19
During  4 days  8 days 11 days 
Like  0  8868  1
Share  0  622  5
Comment  0  713  3

Advertising effectiveness is a direct manifestation of advertising. SUMMIT ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SUMMIT, helping SUMMIT to grasp the ad data more clearly.