Top Ads on STIHL

STIHL Background Introduction:

Welcome to the official global STIHL Facebook Page. Imprint: http://www.stihl.com/imprint-privacy-policy.aspx Please note our Fanpage rules: http://blog.stihl.com/fanpage-rules/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

STIHL has been advertising and marketing on Facebook for many years. And STIHL has placed 563 of ads on the Facebook platform in the last month. In the past few years,STIHL has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for STIHL on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for STIHL. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from STIHL.

BigSpy

1.STIHL Top 3 Ads Basic Understanding

   top1  top2  top3
Name  STIHL  STIHL  STIHL
Page Categories  Hardware Store  Hardware Store  Shopping & Retail
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

STIHL Marketing Objectives Analysis: 

STIHL has been operating in Hardware Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. STIHL best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.STIHL Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Milwaukee Bonus Battery BLITZ...!  No.1 Destination For Husqvarna...! STIHL Tunisie 
Ad Copy Text  SALE ON NOW…! The Milwaukee BONUS battery blitz! Head into any of our 5 stores and grab a BARGAIN...  Looking for tools that won’t break the bank…? Adelaide Tools has teamed up with Husqvarna to ge...   توصيل الطلبات لجميع أنحاء تونس آلة قطع العشب #FS120 #STIHL :...
Link Description  N/A  Default Description  N/A
Website Link  adelaidetools.com.au  adelaidetools.com.au  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 231  392  396
Like 8  4  57

STIHL Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. STIHL Top 1 ads got 8 likes. STIHL uses a sentence with the finishing touch title: “Milwaukee Bonus Battery BLITZ...!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. STIHL shared 231 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. STIHL should continue to optimize the ad content.

3.STIHL Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-17-2020-06-18  2020-05-25-2020-06-17  2020-06-16-2020-06-17
Landing Page Link  https://adelaidetools.com.au/2020june-mil-m-day?utm_term=homepage&utm_medium=banner&utm_campaign=2020-june-milwaukee-m-day  https://adelaidetools.com.au/husqvarna.html?fbclid=IwAR0Kw9Fw3zGWPBBUSUN5Q3DL-sMo63oIw_9GRbR7wAiTOJ9tzhRp2XpbnTA   https://www.facebook.com/stihltunisie/videos/646335845988417/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by STIHL are successful.

STIHL Creative Analysis: 

STIHL placed a Video ad in 2020-06-17-2020-06-18, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.STIHL Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Arab Emirates  Australia  Tunisia
Language  English  German  Finnish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

STIHL has the best conversion in United Arab Emirates, and can advertise more in United Arab Emirates in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.STIHL Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-05-25-2020-06-17  2020-06-16-2020-06-17
During  2 days  24 days 2 days 
Like  8  4  57
Share  1  0  10
Comment  1  0  12

Advertising effectiveness is a direct manifestation of advertising. STIHL ‘s Top 1 ad received 8 likes, 1 shares, 1 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for STIHL, helping STIHL to grasp the ad data more clearly.