Top Ads on STEP Conference

STEP Conference Background Introduction:

STEP started out as a series of workshops & small gatherings and has grown to become the largest experiential tech festival in the Middle East.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

STEP Conference has been advertising and marketing on Facebook for many years. And STEP Conference has placed 39 of ads on the Facebook platform in the last month. In the past few years,STEP Conference has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for STEP Conference on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for STEP Conference. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from STEP Conference.

BigSpy

1.STEP Conference Top 3 Ads Basic Understanding

   top1  top2  top3
Name  STEP Conference  STEP Conference  STEP Conference
Page Categories  Event  Event  Event
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

STEP Conference Marketing Objectives Analysis: 

STEP Conference has been operating in Event for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. STEP Conference best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.STEP Conference Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Attend STEP Anywhere 2020  Attend STEP Anywhere 2020 Attend STEP Anywhere 2020 
Ad Copy Text  Join 3,000 global attendees online at STEP Anywhere this August 24-26 featuring global tech leaders,...  Join 3,000 global attendees online at STEP Anywhere this August 24-26 featuring global tech leaders,...  Join 3,000 global attendees online at STEP Anywhere this August 24-26 featuring global tech leaders,...
Link Description  N/A  N/A  N/A
Website Link  anywhere.stepconference.com  anywhere.stepconference.com  anywhere.stepconference.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 179  179  179
Like 3  13  3

STEP Conference Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. STEP Conference Top 1 ads got 3 likes. STEP Conference uses a sentence with the finishing touch title: “Attend STEP Anywhere 2020”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. STEP Conference shared 179 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. STEP Conference should continue to optimize the ad content.

3.STEP Conference Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-16-2020-06-18  2020-06-16-2020-06-18  2020-06-14-2020-06-16
Landing Page Link  https://anywhere.stepconference.com/?fbclid=IwAR1FwPEqtSWezvdlswjxtzOpq4DlzZrCMWWYLIlRjS-PCB8LQuAQbpFpdjE  https://anywhere.stepconference.com/?fbclid=IwAR1BHsI4T8W05U22sjoh06OME1erxtarWUK0DTjUFAsJ5ZU8edc71x888zc   https://anywhere.stepconference.com/?fbclid=IwAR1ZoloLhcJcsXf7Ro2It0nsrV3ZKxI7wRzHtKkWLGmFu49m6QcSyIM2x28

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by STEP Conference are successful.

STEP Conference Creative Analysis: 

STEP Conference placed a Carousel ad in 2020-06-16-2020-06-18, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.STEP Conference Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Jordan,Romania  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

STEP Conference has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.STEP Conference Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-16-2020-06-18  2020-06-14-2020-06-16
During  3 days  3 days 3 days 
Like  3  13  3
Share  1  1  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. STEP Conference ‘s Top 1 ad received 3 likes, 1 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for STEP Conference, helping STEP Conference to grasp the ad data more clearly.