STARZPLAY Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

STARZPLAY has been advertising and marketing on Facebook for many years. And STARZPLAY has placed 519 of ads on the Facebook platform in the last month. In the past few years,STARZPLAY has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for STARZPLAY on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for STARZPLAY. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from STARZPLAY.


1.STARZPLAY Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  TV Network  TV Network  TV Network
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

STARZPLAY Marketing Objectives Analysis: 

STARZPLAY has been operating in TV Network for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. STARZPLAY best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.STARZPLAY Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Inicie seu teste grátis  Inicie seu teste grátis Inicie Seu Teste Grátis 
Ad Copy Text  Cansado de TV tradicional? Obtenha STARZPLAY. Por só R$ 14,90 por mês, você pode transmitir horas...  Se a coroa servir, pegue-a! Tudo o que você precisa fazer é enganar seu marido, vencer a igreja, c...  Cansado de TV tradicional? Obtenha STARZPLAY. Por só R$ 14,90 por mês, você pode transmitir horas...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 132  205  132
Like 80  114  5783

STARZPLAY Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. STARZPLAY Top 1 ads got 80 likes. STARZPLAY uses a sentence with the finishing touch title: “Inicie seu teste grátis”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. STARZPLAY shared 132 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SUBSCRIBE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. STARZPLAY should continue to optimize the ad content.

3.STARZPLAY Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-18-2020-06-18  2020-06-17-2020-06-18  2020-05-26-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by STARZPLAY are successful.

STARZPLAY Creative Analysis: 

STARZPLAY placed a Image ad in 2020-06-18-2020-06-18, and got 80 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.STARZPLAY Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Brazil  Brazil
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

STARZPLAY has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.STARZPLAY Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-06-17-2020-06-18  2020-05-26-2020-06-18
During  1 days  2 days 24 days 
Like  80  114  5783
Share  1  4  362
Comment  4  2  941

Advertising effectiveness is a direct manifestation of advertising. STARZPLAY ‘s Top 1 ad received 80 likes, 1 shares, 4 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for STARZPLAY, helping STARZPLAY to grasp the ad data more clearly.