Top Ads on STARZ

STARZ Background Introduction:

Obsessable Original Series. Big hit movies. STARZ.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

STARZ has been advertising and marketing on Facebook for many years. And STARZ has placed 1547 of ads on the Facebook platform in the last month. In the past few years,STARZ has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for STARZ on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for STARZ. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from STARZ.

BigSpy

1.STARZ Top 3 Ads Basic Understanding

   top1  top2  top3
Name  STARZ  STARZ  STARZ
Page Categories  TV Network  Product/Service  TV Network
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

STARZ Marketing Objectives Analysis: 

STARZ has been operating in TV Network for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. STARZ best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.STARZ Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  LIMITED-TIME OFFER: $25 for 6 Months of STARZ  Subscribe Now Watch the Outlander SEASON FINALE Today 
Ad Copy Text  America's most beloved neighbor is here to bring you some kindness. Stream A Beautiful Day in the Ne...  Every love has its own story. HBO Max series Love Life, starring Anna Kendrick, is now streaming.  Be transported to beautiful Scotland! Download the STARZ App to watch all these titles and the all n...
Link Description  N/A  Only on Crave  N/A
Website Link  www.starz.com  ad.doubleclick.net  www.starz.com
CTA  WATCH_MORE  LEARN_MORE  SIGN_UP
Text Word Count 176  97  174
Like 4575  887  7584

STARZ Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. STARZ Top 1 ads got 4575 likes. STARZ uses a sentence with the finishing touch title: “LIMITED-TIME OFFER: $25 for 6 Months of STARZ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. STARZ shared 176 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. STARZ should continue to optimize the ad content.

3.STARZ Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Carousel
Ad Time   2020-06-18-2020-06-18  2020-05-27-2020-06-18  2020-06-10-2020-06-18
Landing Page Link  https://www.starz.com/us/en/offers?c=YWNxdWlzaXRpb25fd2ViXzI0OTlmb3I2&utm_source=facebook&utm_medium=paid&utm_campaign=23844887015900117&fbclid=IwAR0kbUSyA0GDJJmyNXr1PY0Anq8V5OQn84xdAJcF32-ui4Tmd6qtzj5nEwo  https://www.crave.ca/en/tv-shows/love-life?cid=sm:5532   https://www.starz.com/us/en/offers?c=YWNxdWlzaXRpb25fd2ViXzI0OTlmb3I2

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by STARZ are successful.

STARZ Creative Analysis: 

STARZ placed a Video ad in 2020-06-18-2020-06-18, and got 4575 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.STARZ Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

STARZ has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.STARZ Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-05-27-2020-06-18  2020-06-10-2020-06-18
During  1 days  19 days 9 days 
Like  4575  887  7584
Share  267  66  568
Comment  140  103  375

Advertising effectiveness is a direct manifestation of advertising. STARZ ‘s Top 1 ad received 4575 likes, 267 shares, 140 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for STARZ, helping STARZ to grasp the ad data more clearly.