Top Ads on SSP Eyewear

SSP Eyewear Background Introduction:

Specialized Safety Products is a national supplier of quality eyewear located in Moses Lake, Washington.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SSP Eyewear has been advertising and marketing on Facebook for many years. And SSP Eyewear has placed 70 of ads on the Facebook platform in the last month. In the past few years,SSP Eyewear has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SSP Eyewear on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SSP Eyewear. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SSP Eyewear.


1.SSP Eyewear Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SSP Eyewear  SSP Eyewear  SSP Eyewear
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

SSP Eyewear Marketing Objectives Analysis: 

SSP Eyewear has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SSP Eyewear best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SSP Eyewear Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  While Supplies Last: Get 15% OFF  See Your Front Sight Again The Clearest Way to Shoot 
Ad Copy Text  no setting  no setting  no setting
Link Description  Anti-fog, scratch resistant, and virtually indestructible. Offer valid while supplies last.  Anti-fog, scratch resistant, and virtually indestructible. Get 15% OFF your order for a limited time.  Virtually indestructible eyewear. Get 15% OFF for a limited time.
Website Link
Text Word Count 0  0  0
Like 0  0  0

SSP Eyewear Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SSP Eyewear Top 1 ads got 0 likes. SSP Eyewear uses a sentence with the finishing touch title: “While Supplies Last: Get 15% OFF”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SSP Eyewear shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SSP Eyewear should continue to optimize the ad content.

3.SSP Eyewear Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-06-2020-06-15  2020-06-06-2020-06-15  2020-05-21-2020-06-15
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SSP Eyewear are successful.

SSP Eyewear Creative Analysis: 

SSP Eyewear placed a Image ad in 2020-06-06-2020-06-15, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SSP Eyewear Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SSP Eyewear has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SSP Eyewear Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-06-2020-06-15  2020-06-06-2020-06-15  2020-05-21-2020-06-15
During  10 days  10 days 26 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. SSP Eyewear ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SSP Eyewear, helping SSP Eyewear to grasp the ad data more clearly.