Top Ads on SSE

SSE Background Introduction:

Our core purpose is to provide your energy in a reliable and sustainable way.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SSE has been advertising and marketing on Facebook for many years. And SSE has placed 208 of ads on the Facebook platform in the last month. In the past few years,SSE has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SSE on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SSE. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SSE.

BigSpy

1.SSE Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SSE  SSE  SSE
Page Categories  Energy Company  Energy Company  Energy Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SSE Marketing Objectives Analysis: 

SSE has been operating in Energy Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SSE best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SSE Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Only £22 a month for 18 months  Only £22 a month for 18 months Only £22 a month for 18 months 
Ad Copy Text  No upfront broadband charges If you have an active BT/Openreach phone line, we won't charge to conn...  Welcome to Frustration-Free Broadband If you have an active BT/Openreach phone line, we won't charg...  No upfront broadband charges If you have an active BT/Openreach phone line, we won't charge to conn...
Link Description  Check out our range of phone and broadband deals. Broadband with unlimited downloads, plus access to our Internet Security Suite.  Check out our range of phone and broadband deals. Broadband with unlimited downloads, plus access to our Internet Security Suite.  Check out our range of phone and broadband deals. Broadband with unlimited downloads, plus access to our Internet Security Suite.
Website Link  bs.serving-sys.com  bs.serving-sys.com  bs.serving-sys.com
CTA  GET_OFFER  GET_OFFER  GET_OFFER
Text Word Count 128  137  128
Like 19  5  10

SSE Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SSE Top 1 ads got 19 likes. SSE uses a sentence with the finishing touch title: “Only £22 a month for 18 months”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SSE shared 128 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SSE should continue to optimize the ad content.

3.SSE Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-08-2020-06-18  2020-06-08-2020-06-18  2020-06-08-2020-06-17
Landing Page Link  https://sse.co.uk/phone-and-broadband?utm_campaign=phone-and-broadband&utm_medium=social&utm_source=pd_social&WT.mc_id=social%7Cpd_social%7Cphone-and-broadband%7C  https://sse.co.uk/phone-and-broadband?utm_campaign=phone-and-broadband&utm_medium=social&utm_source=pd_social&WT.mc_id=social%7Cpd_social%7Cphone-and-broadband%7C   https://sse.co.uk/phone-and-broadband?utm_campaign=phone-and-broadband&utm_medium=social&utm_source=pd_social&WT.mc_id=social%7Cpd_social%7Cphone-and-broadband%7C

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SSE are successful.

SSE Creative Analysis: 

SSE placed a Image ad in 2020-06-08-2020-06-18, and got 19 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SSE Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SSE has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SSE Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-18  2020-06-08-2020-06-18  2020-06-08-2020-06-17
During  11 days  11 days 10 days 
Like  19  5  10
Share  3  6  3
Comment  3  5  5

Advertising effectiveness is a direct manifestation of advertising. SSE ‘s Top 1 ad received 19 likes, 3 shares, 3 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SSE, helping SSE to grasp the ad data more clearly.