Top Ads on SPORT 24

SPORT 24 Background Introduction:

Sport skal være sjovt og bringe et smil frem på læben, og det sker gennem leg. Spring ud i legen uanset niveau døgnet rundt i SPORT 24's sportsunivers.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SPORT 24 has been advertising and marketing on Facebook for many years. And SPORT 24 has placed 2634 of ads on the Facebook platform in the last month. In the past few years,SPORT 24 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SPORT 24 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SPORT 24. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SPORT 24.

BigSpy

1.SPORT 24 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SPORT 24  SPORT 24  SPORT 24
Page Categories  Other  Outdoor & Sporting Goods Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  magento  N/A

SPORT 24 Marketing Objectives Analysis: 

SPORT 24 has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SPORT 24 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SPORT 24 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sport & Go  N/A SPORT 2000 
Ad Copy Text  Zo snel mogelijk resultaat behalen en toch niet te veel tijd kwijt zijn? Dit kan! 10 minuten bij on...  Mobilitate Rapida fara Extra 10% la cos mai mare de 3000 lei. sau Tu ce alegi?  Der SUPERCROSS GTX® von Salomon ist perfekt für Läufer, die geringes Gewicht und aggressiven Grip...
Link Description  N/A  Pentru orice bicicleta si accesorii cauti, vei gasi cu siguranta produsul ideal la Click4Sport! Achizitioneaza acum la cele mai competitive preturi!  N/A
Website Link  www.sport-en-go.nl  click4sport.ro  www.sport2000.de
CTA  SIGN_UP  SHOP_NOW  
Text Word Count 634  82  221
Like 5  0  123

SPORT 24 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SPORT 24 Top 1 ads got 5 likes. SPORT 24 uses a sentence with the finishing touch title: “Sport & Go”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SPORT 24 shared 634 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SPORT 24 should continue to optimize the ad content.

3.SPORT 24 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-06-15-2020-06-20  2020-04-22-2020-06-20  2020-04-26-2020-06-20
Landing Page Link  https://www.sport-en-go.nl/  https://click4sport.ro/?utm_source=facebook&utm_medium=cpc&utm_term=ic_dyn_cross_ultra_u3000&utm_content=ic_dyn_sales&utm_campaign=sales_dinamic   https://www.sport2000.de/equipment-tests/laufschuhvergleich-fruehjahrsommer-2020/laufschuhvergleich-herren/salomon-supercross-gtx-herren/?fbclid=IwAR0jAa3i33L81iNuWUdnDw9DILdTYxKO3ZCUPXyhVoczyQoQgrEVdhLLv9Y

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SPORT 24 are successful.

SPORT 24 Creative Analysis: 

SPORT 24 placed a Image ad in 2020-06-15-2020-06-20, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SPORT 24 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Romania  N/A
Language  English  Romanian  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SPORT 24 has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SPORT 24 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2020-04-22-2020-06-20  2020-04-26-2020-06-20
During  6 days  60 days 56 days 
Like  5  0  123
Share  1  0  8
Comment  0  0  3

Advertising effectiveness is a direct manifestation of advertising. SPORT 24 ‘s Top 1 ad received 5 likes, 1 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SPORT 24, helping SPORT 24 to grasp the ad data more clearly.