Top Ads on SPAR Österreich

SPAR Österreich Background Introduction:

Die offizielle SPAR Österreich-Fanpage auf Facebook Impressum: http://bit.ly/Om4TNl

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SPAR Österreich has been advertising and marketing on Facebook for many years. And SPAR Österreich has placed 68 of ads on the Facebook platform in the last month. In the past few years,SPAR Österreich has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SPAR Österreich on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SPAR Österreich. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SPAR Österreich.

BigSpy

1.SPAR Österreich Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SPAR Österreich  SPAR Österreich  SPAR Österreich
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SPAR Österreich Marketing Objectives Analysis: 

SPAR Österreich has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SPAR Österreich best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SPAR Österreich Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  SPAR Österreich  SPAR Österreich SPAR Österreich 
Ad Copy Text  Trainingszeit = Belohnungszeit! Zeig uns deinen besten Trick mit deinem Liebling in den Kommentaren ...  Weniger ist mehr. Entdecke jetzt unkomplizierte Rezepte mit wenigen Zutaten online unter SPAR Mahlze...  Werde ein Teil der SPAR-Familie und starte deine Karriere als Lehrling mit Schwerpunkt Feinkostfachv...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.spar.at  www.spar.at
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 155  104  116
Like 90  33  55

SPAR Österreich Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SPAR Österreich Top 1 ads got 90 likes. SPAR Österreich uses a sentence with the finishing touch title: “SPAR Österreich”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SPAR Österreich shared 155 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SPAR Österreich should continue to optimize the ad content.

3.SPAR Österreich Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-04-14-2020-06-14  2020-05-27-2020-06-01  2020-05-13-2020-05-27
Landing Page Link  https://www.facebook.com/SPAROesterreich/videos/819922275162160/  https://www.spar.at/mahlzeit/rezepte/fisch/lachslaibchen-mit-blattspinat?fbclid=IwAR3u5kE2V9sNWuUe9N-caWing2gynPkHfGTJMHN6BZOp4KbQ26jmlXOk3-A   https://www.spar.at/karriere/lehre

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SPAR Österreich are successful.

SPAR Österreich Creative Analysis: 

SPAR Österreich placed a Video ad in 2020-04-14-2020-06-14, and got 90 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SPAR Österreich Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Austria  N/A  N/A
Language  German  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SPAR Österreich has the best conversion in Austria, and can advertise more in Austria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SPAR Österreich Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-14-2020-06-14  2020-05-27-2020-06-01  2020-05-13-2020-05-27
During  62 days  6 days 15 days 
Like  90  33  55
Share  12  4  2
Comment  10  2  0

Advertising effectiveness is a direct manifestation of advertising. SPAR Österreich ‘s Top 1 ad received 90 likes, 12 shares, 10 comments in just 62 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SPAR Österreich, helping SPAR Österreich to grasp the ad data more clearly.