SONNENTOR Background Introduction:

Wir von SONNENTOR glauben fest daran, dass in der Natur die besten Rezepte für ein schönes und langes Leben liegen. Da wächst die Freude.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SONNENTOR has been advertising and marketing on Facebook for many years. And SONNENTOR has placed 21 of ads on the Facebook platform in the last month. In the past few years,SONNENTOR has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SONNENTOR on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SONNENTOR. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SONNENTOR.


1.SONNENTOR Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Organic Grocery Store  Organic Grocery Store  Organic Grocery Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SONNENTOR Marketing Objectives Analysis: 

SONNENTOR has been operating in Organic Grocery Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SONNENTOR best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SONNENTOR Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  SONNENTOR  Prázdninové osvěžení ~ 90 Kč Eier in Gewürzessig Rezept 
Ad Copy Text  Překvapme své skvělé táty a tatínky jedinečnými dárky na Den otců, který slavíme 21. 6....  Luční kvítí a Prázdninové osvěžení patří k sobě! Mohou se stát originálním dárkem p...  Die letzten Ostereier müssen weg! Darum ab in den Essig mit ihnen - die beste Lösung, wenn ihr mom...
Link Description  N/A  Bylinná směs bio  Eingelegte Eier in ihrer schmackhafsten Ausführung!
Website Link
Text Word Count 156  442  241
Like 27  19  27

SONNENTOR Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SONNENTOR Top 1 ads got 27 likes. SONNENTOR uses a sentence with the finishing touch title: “SONNENTOR”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SONNENTOR shared 156 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SONNENTOR should continue to optimize the ad content.

3.SONNENTOR Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-14-2020-06-17  2020-06-01-2020-06-04  2019-04-23-2019-04-24
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SONNENTOR are successful.

SONNENTOR Creative Analysis: 

SONNENTOR placed a Carousel ad in 2020-06-14-2020-06-17, and got 27 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SONNENTOR Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Germany
Language  German  Czech  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SONNENTOR has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SONNENTOR Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-17  2020-06-01-2020-06-04  2019-04-23-2019-04-24
During  4 days  4 days 2 days 
Like  27  19  27
Share  2  1  6
Comment  0  0  2

Advertising effectiveness is a direct manifestation of advertising. SONNENTOR ‘s Top 1 ad received 27 likes, 2 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SONNENTOR, helping SONNENTOR to grasp the ad data more clearly.