Top Ads on SOMA shop

SOMA shop Background Introduction:

Vasario 16-osios 45C, Gargždai. Prekes siunčiame i visus Lietuvos bei užsienio miestus. Užsakymai priimami asmenine žinute.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SOMA shop has been advertising and marketing on Facebook for many years. And SOMA shop has placed 55 of ads on the Facebook platform in the last month. In the past few years,SOMA shop has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SOMA shop on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SOMA shop. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SOMA shop.

BigSpy

1.SOMA shop Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SOMA shop  SOMA shop  SOMA shop
Page Categories  Clothing (Brand)  Women's Clothing Store  Women's Clothing Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SOMA shop Marketing Objectives Analysis: 

SOMA shop has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SOMA shop best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SOMA shop Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Crossed Back Dress With Built-In Bra by Soma  SOMA #1 Photos de la publication de SOMA shop 
Ad Copy Text  Put yourself in a sunshine state of mind with new arrivals at Soma.com. More boutiques now open or o...  SOMA - Tavo stiliaus namai! Nuo šiol dirbame visą savaitę I-VI 10-18val. ir VII 10-15val. Mus ras...  NAUJA KOLEKCIJA! Kaina: 45€ Spalvos: rozine, kremine ir balta/kremine. Išmatavimai (vienas dy...
Link Description  N/A  N/A  N/A
Website Link  www.soma.com  maps.google.com  www.facebook.com
CTA  SHOP_NOW  GET_DIRECTIONS  
Text Word Count 124  138  346
Like 0  128  47

SOMA shop Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SOMA shop Top 1 ads got 0 likes. SOMA shop uses a sentence with the finishing touch title: “Crossed Back Dress With Built-In Bra by Soma”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SOMA shop shared 124 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SOMA shop should continue to optimize the ad content.

3.SOMA shop Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2020-06-18-2020-06-18  2020-06-10-2020-06-13  2020-06-02-2020-06-05
Landing Page Link  https://www.soma.com/store/product/Bandeau-Maxi-Bra-Dress-With-Built-In-Bra/570285158?color=3241&utm_medium=Display&utm_source=Facebook_Acquisition&utm_campaign=DPA&utm_term=June&utm_content=DPA&utm_campaign_id=23844965951720072&utm_platform=fb&fbclid=IwAR1Z4vuq4ewGLD9oA-W04fuu1X9b-J4O86PjEgaRi_fOjLXf1ji7bKKq65k  https://www.google.com:443/maps?dirflg=d&daddr=Vasario+16-osios+gatv%C4%97+45,+Garg%C5%BEdai,+Klaip%C4%97dos+Apskritis,+Lietuva&hl=zh   https://www.facebook.com/1514159982165680/posts/2610225029225831/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SOMA shop are successful.

SOMA shop Creative Analysis: 

SOMA shop placed a Carousel ad in 2020-06-18-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SOMA shop Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Lithuania  Lithuania
Language  English  Hungarian  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SOMA shop has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SOMA shop Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-06-10-2020-06-13  2020-06-02-2020-06-05
During  1 days  4 days 4 days 
Like  0  128  47
Share  0  16  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. SOMA shop ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SOMA shop, helping SOMA shop to grasp the ad data more clearly.