Top Ads on SOLO

SOLO Background Introduction:

SOLO-ს ოფიციალური ფეისბუქ გვერდი SOLO official Facebook page

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SOLO has been advertising and marketing on Facebook for many years. And SOLO has placed 2190 of ads on the Facebook platform in the last month. In the past few years,SOLO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SOLO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SOLO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SOLO.

BigSpy

1.SOLO Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SOLO  SOLO  SOLO
Page Categories  Household Supplies  Other  Food & Beverage Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  magento

SOLO Marketing Objectives Analysis: 

SOLO has been operating in Household Supplies for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SOLO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SOLO Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  SOLO  Limpiador de dientes ultrasónico N/A 
Ad Copy Text  Wanna make your favorite drink even cooler? Just place some fruit in your ice tray, add water and fr...  Sonrisa segura gracias a dientes y encías saludables con el nuevo limpiador dental ultrasónico. Co...  no setting
Link Description  Wanna make your favorite drink even cooler? Just place some fruit in your ice tray, add water and freeze. Perfect for soda, sparkling water and cocktails, too. http://blog.solocup.com/cool-ideas-for-ice-cubes  N/A  N/A
Website Link  www.facebook.com  milgenial.cl  www.supermercadosmas.com
CTA    SHOP_NOW  SHOP_NOW
Text Word Count 209  160  0
Like 2692  61  0

SOLO Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SOLO Top 1 ads got 2692 likes. SOLO uses a sentence with the finishing touch title: “SOLO”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SOLO shared 209 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SOLO should continue to optimize the ad content.

3.SOLO Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-18-2020-06-20  2020-06-17-2020-06-20  2020-06-15-2020-06-20
Landing Page Link  https://www.facebook.com/129306797109598/posts/4100561576650747/  https://milgenial.cl/products/brilliantsmile   https://www.supermercadosmas.com/carnes-aves/brocheta-de-cerdo/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SOLO are successful.

SOLO Creative Analysis: 

SOLO placed a Image ad in 2020-06-18-2020-06-20, and got 2692 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SOLO Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Spain
Language  English  Spanish  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SOLO has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SOLO Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-06-17-2020-06-20  2020-06-15-2020-06-20
During  3 days  4 days 6 days 
Like  2692  61  0
Share  555  13  0
Comment  44  1  0

Advertising effectiveness is a direct manifestation of advertising. SOLO ‘s Top 1 ad received 2692 likes, 555 shares, 44 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SOLO, helping SOLO to grasp the ad data more clearly.