Top Ads on SNM

SNM Background Introduction:

Só na Maldade, coletivo cultural fundado em 2016, Brasília.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SNM has been advertising and marketing on Facebook for many years. And SNM has placed 10 of ads on the Facebook platform in the last month. In the past few years,SNM has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SNM on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SNM. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SNM.

BigSpy

1.SNM Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SNM  SNM  SNM
Page Categories  Music Chart  Music Chart  Music Chart
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SNM Marketing Objectives Analysis: 

SNM has been operating in Music Chart for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SNM best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SNM Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  SNM PODCAST 021 - HONEY JZN  SNM Sessions 11 - DE GRAÇA ATÉ 00H SNM Sessions 11 - DE GRAÇA ATÉ 00H 
Ad Copy Text  SNM PODCAST 021 - HONEY JZN Integrante do Coletivo SNM, Jazon Oliveira (HONEY JZN) lança a 21ª ed...  SNM APRESENTA: SESSIONS 11 DE GRAÇA ATÉ AS 00 H OBRIGATÓRIO RETIRAR INGRESSO NO SYMPLA https://...  SNM APRESENTA: SESSIONS 11 DE GRAÇA ATÉ AS 00 H OBRIGATÓRIO RETIRAR INGRESSO NO SYMPLA https://...
Link Description  SNM PODCAST 021 - HONEY JZN Integrante do Coletivo SNM, Jazon Oliveira (HONEY JZN)lança a 21ª edição do SNM PODCAST. Set do conflito inevitável, entre a busca e o desencontro, da despretensão e da  Party · 638 people  Party · 638 people
Website Link  soundcloud.com  www.facebook.com  www.facebook.com
CTA  LEARN_MORE  EVENT_RSVP  EVENT_RSVP
Text Word Count 340  218  218
Like 4  0  0

SNM Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SNM Top 1 ads got 4 likes. SNM uses a sentence with the finishing touch title: “SNM PODCAST 021 - HONEY JZN”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SNM shared 340 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SNM should continue to optimize the ad content.

3.SNM Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-10-2019-04-22  2019-04-09-2019-04-13  2019-04-09-2019-04-13
Landing Page Link  https://soundcloud.com/snmbrasilia/podcast-honey-jzn  https://www.facebook.com/events/584876908695654/   https://www.facebook.com/events/584876908695654/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SNM are successful.

SNM Creative Analysis: 

SNM placed a Image ad in 2019-04-10-2019-04-22, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SNM Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  Brazil
Language  Portuguese  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SNM has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SNM Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-10-2019-04-22  2019-04-09-2019-04-13  2019-04-09-2019-04-13
During  13 days  5 days 5 days 
Like  4  0  0
Share  4  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. SNM ‘s Top 1 ad received 4 likes, 4 shares, 0 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SNM, helping SNM to grasp the ad data more clearly.