Top Ads on SMK - Statens Museum for Kunst

SMK - Statens Museum for Kunst Background Introduction:

Velkommen til den officielle Facebook-side for SMK - Statens Museum for Kunst.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SMK - Statens Museum for Kunst has been advertising and marketing on Facebook for many years. And SMK - Statens Museum for Kunst has placed 42 of ads on the Facebook platform in the last month. In the past few years,SMK - Statens Museum for Kunst has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SMK - Statens Museum for Kunst on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SMK - Statens Museum for Kunst. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SMK - Statens Museum for Kunst.

BigSpy

1.SMK - Statens Museum for Kunst Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SMK - Statens Museum for Kunst  SMK - Statens Museum for Kunst  SMK - Statens Museum for Kunst
Page Categories  Art Museum  Art Museum  Art Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SMK - Statens Museum for Kunst Marketing Objectives Analysis: 

SMK - Statens Museum for Kunst has been operating in Art Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SMK - Statens Museum for Kunst best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SMK - Statens Museum for Kunst Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Anna Anchers løsrivelse m. kunstformidler Mette Houlberg  Hvordan bliver en udstilling til med direktør Mikkel Bogh. Kom på familieomvisning blandt SMK's mesterværker 
Ad Copy Text  no setting  no setting  ????MESTERVÆRKER I BØRNEHØJDE ???? Tag med på familietur i SMK’s skattekiste af smuk, mærkel...
Link Description  N/A  N/A  En tur for hele familien i SMKs store kunstsamling.
Website Link  www.smk.dk  www.smk.dk  www.smk.dk
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  282
Like 0  0  78

SMK - Statens Museum for Kunst Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SMK - Statens Museum for Kunst Top 1 ads got 0 likes. SMK - Statens Museum for Kunst uses a sentence with the finishing touch title: “Anna Anchers løsrivelse m. kunstformidler Mette Houlberg”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SMK - Statens Museum for Kunst shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SMK - Statens Museum for Kunst should continue to optimize the ad content.

3.SMK - Statens Museum for Kunst Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-04-24-2020-04-28  2020-04-23-2020-04-28  2019-12-03-2019-12-09
Landing Page Link  https://www.smk.dk/  https://www.smk.dk/   https://www.smk.dk/event/highlights-i-boernehoejde/?utm_source=facebook&utm_medium=cpc&utm_campaign=Highlights+i+%C3%B8jenh%C3%B8jde+-+Facebook&fbclid=IwAR1xHmbU2Z8DyICImLycdhyrxBIepi0aqMvAn5kwoam9BD0Q7NKr8AGYejM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SMK - Statens Museum for Kunst are successful.

SMK - Statens Museum for Kunst Creative Analysis: 

SMK - Statens Museum for Kunst placed a Video ad in 2020-04-24-2020-04-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SMK - Statens Museum for Kunst Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Denmark  Denmark  N/A
Language  Norwegian  Danish  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SMK - Statens Museum for Kunst has the best conversion in Denmark, and can advertise more in Denmark in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SMK - Statens Museum for Kunst Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-24-2020-04-28  2020-04-23-2020-04-28  2019-12-03-2019-12-09
During  5 days  6 days 7 days 
Like  0  0  78
Share  0  0  4
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. SMK - Statens Museum for Kunst ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SMK - Statens Museum for Kunst, helping SMK - Statens Museum for Kunst to grasp the ad data more clearly.