Top Ads on SK-II TW

SK-II TW Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SK-II TW has been advertising and marketing on Facebook for many years. And SK-II TW has placed 48 of ads on the Facebook platform in the last month. In the past few years,SK-II TW has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SK-II TW on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SK-II TW. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SK-II TW.

BigSpy

1.SK-II TW Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SK-II TW  SK-II TW  SK-II TW
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SK-II TW Marketing Objectives Analysis: 

SK-II TW has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SK-II TW best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SK-II TW Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  打造澎彈水潤肌膚必備|SK-II 活膚經典特惠組|  首次線上強檔➤ SK-II 超級品牌日 首次線上強檔➤ SK-II 超級品牌日 
Ad Copy Text  打造澎彈水潤肌膚最佳組合|SK-II 活膚經典特惠組| 為肌膚注入活力,打造...  【線上年中慶開賣!】 SK-II 熱品青春露、夏日必備美白精華、澎彈水潤乳霜...  夏季打造淨白光感肌首選|鑽光經典特惠組| 對抗黑色素、改善暗沉等肌膚...
Link Description  教您怎麼買便宜優惠的【官方直營】SK-II 活膚經典特惠組(輕盈版),來就送8888元折價券,金卡會員最高回饋10%,還可用HappyGo點數折抵,讓你便宜的不要不要!更多商品總覽都在friDay購物!  N/A  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 170  202  228
Like 272  397  34

SK-II TW Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SK-II TW Top 1 ads got 272 likes. SK-II TW uses a sentence with the finishing touch title: “打造澎彈水潤肌膚必備|SK-II 活膚經典特惠組|”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SK-II TW shared 170 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SK-II TW should continue to optimize the ad content.

3.SK-II TW Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-03-2020-06-20  2020-06-03-2020-06-20  2020-06-03-2020-06-20
Landing Page Link  https://shopping.friday.tw/ec2/product?pid=7178101&cid=294927&sid=224&mid=1&WT.md_id=sk-ii&utm_source=sk-ii&utm_medium=banner&utm_campaign=20200606_airy&dclid=CIaqqeyR7ekCFQV2vAodH9UAfQ  https://shopping.friday.tw/4/224/1/224.html?WT.md_id=sk-ii&utm_source=sk-ii&utm_medium=banner&utm_campaign=20200606_brandpage&dclid=CN-Trs2B7OkCFUhqvAodfz4K_g   https://shopping.friday.tw/ec2/product?pid=7178068&cid=294927&sid=224&mid=1&WT.md_id=sk-ii&utm_source=sk-ii&utm_medium=banner&utm_campaign=20200606_gae&dclid=CPa_qY658ekCFUzZvAods5sCtQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SK-II TW are successful.

SK-II TW Creative Analysis: 

SK-II TW placed a Image ad in 2020-06-03-2020-06-20, and got 272 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SK-II TW Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  China  N/A
Language  Chinese (Traditional)  Chinese (Traditional)  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SK-II TW has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SK-II TW Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-20  2020-06-03-2020-06-20  2020-06-03-2020-06-20
During  18 days  18 days 18 days 
Like  272  397  34
Share  6  2  7
Comment  2  10  1

Advertising effectiveness is a direct manifestation of advertising. SK-II TW ‘s Top 1 ad received 272 likes, 6 shares, 2 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SK-II TW, helping SK-II TW to grasp the ad data more clearly.