Top Ads on SIC Notícias

SIC Notícias Background Introduction:

Siga-nos para estar sempre informado sobre o que acontece em Portugal e no Mundo http://sicnoticias.pt/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SIC Notícias has been advertising and marketing on Facebook for many years. And SIC Notícias has placed 67 of ads on the Facebook platform in the last month. In the past few years,SIC Notícias has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SIC Notícias on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SIC Notícias. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SIC Notícias.

BigSpy

1.SIC Notícias Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SIC Notícias  SIC Notícias  SIC Notícias
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SIC Notícias Marketing Objectives Analysis: 

SIC Notícias has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SIC Notícias best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SIC Notícias Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Zivkovic e Weigl reagem ao ataque: "Estamos bem" mas "há limites que não podem ser ultrapassados"  Encontrado tesouro repleto de esmeraldas e diamantes escondido há mais de dez anos As medidas do Programa de Estabilização Económica e Social 
Ad Copy Text  Jogadores garantem que vão continuar a “dar tudo pelo Benfica“.  Na última década, milhares de pessoas aventuraram-se nas Montanhas Rochosas para procurarem um tes...  O primeiro-ministro António Costa apresentou esta quinta-feira o Programa de Estabilização Econó...
Link Description  Jogadores garantem que vão continuar a  O baú estava escondido nas Montanhas Rochosas.  Anúncio foi feito esta quinta-feira pelo primeiro-ministro.
Website Link  sicnoticias.sapo.pt  sicnoticias.pt  sicnoticias.pt
CTA      
Text Word Count 68  183  195
Like 509  66  105

SIC Notícias Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SIC Notícias Top 1 ads got 509 likes. SIC Notícias uses a sentence with the finishing touch title: “Zivkovic e Weigl reagem ao ataque: "Estamos bem" mas "há limites que não podem ser ultrapassados"”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SIC Notícias shared 68 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SIC Notícias should continue to optimize the ad content.

3.SIC Notícias Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-04-2020-06-11  2020-06-07-2020-06-08  2020-06-04-2020-06-07
Landing Page Link  https://www.sapo.pt/pesquisa/web/tudo?q=sicnoticias.sapo.pt  https://sicnoticias.pt/mundo/2020-06-08-Encontrado-tesouro-repleto-de-esmeraldas-e-diamantes-escondido-ha-mais-de-dez-anos   https://sicnoticias.pt/especiais/coronavirus/2020-06-04-As-medidas-do-Programa-de-Estabilizacao-Economica-e-Social

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SIC Notícias are successful.

SIC Notícias Creative Analysis: 

SIC Notícias placed a Image ad in 2020-06-04-2020-06-11, and got 509 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SIC Notícias Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Portugal  N/A  Portugal
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SIC Notícias has the best conversion in Portugal, and can advertise more in Portugal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SIC Notícias Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-11  2020-06-07-2020-06-08  2020-06-04-2020-06-07
During  8 days  2 days 4 days 
Like  509  66  105
Share  30  10  24
Comment  73  2  20

Advertising effectiveness is a direct manifestation of advertising. SIC Notícias ‘s Top 1 ad received 509 likes, 30 shares, 73 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SIC Notícias, helping SIC Notícias to grasp the ad data more clearly.