Top Ads on SHO

SHO Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SHO has been advertising and marketing on Facebook for many years. And SHO has placed 216 of ads on the Facebook platform in the last month. In the past few years,SHO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SHO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SHO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SHO.

BigSpy

1.SHO Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SHO  SHO  SHO
Page Categories  App Page  Other  TV Show
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SHO Marketing Objectives Analysis: 

SHO has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SHO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SHO Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  تطبيق شعلة - حمله الآن  SHOWTIME Official Site Start Your Free Trial 
Ad Copy Text  -  no setting  Don’t give up on Gallavich. Stream Shameless on SHOWTIME. Try it FREE.
Link Description  N/A  SHOWTIME official site, featuring Homeland, Billions, Shameless, Ray Donovan, and other popular Original Series. Schedule, episode guides, videos and more.  Stream thousands of hit series, movies, docs & more - All commercial free!
Website Link  play.google.com  sho.com  ad.doubleclick.net
CTA  INSTALL_MOBILE_APP  LEARN_MORE  SIGN_UP
Text Word Count 207  0  72
Like 14941  0  314

SHO Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SHO Top 1 ads got 14941 likes. SHO uses a sentence with the finishing touch title: “تطبيق شعلة - حمله الآن”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SHO shared 207 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SHO should continue to optimize the ad content.

3.SHO Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-03-23-2020-06-18  2020-06-16-2020-06-17  2020-06-11-2020-06-17
Landing Page Link  http://play.google.com/store/apps/details?id=com.sho3lah.android  http://sho.com/?fbclid=IwAR3Z5aEOP-6i5zjckLBA1KujIti5DSEe0N-ynCBVCV84uB0OoXht42ViuI0   https://www.sho.com/stream-showtime?s_cid=psm-shameless-19218

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SHO are successful.

SHO Creative Analysis: 

SHO placed a Image ad in 2020-03-23-2020-06-18, and got 14941 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SHO Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Egypt  Ukraine  United States
Language  Arabic  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SHO has the best conversion in Egypt, and can advertise more in Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SHO Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-23-2020-06-18  2020-06-16-2020-06-17  2020-06-11-2020-06-17
During  88 days  2 days 7 days 
Like  14941  0  314
Share  1581  0  42
Comment  11503  0  27

Advertising effectiveness is a direct manifestation of advertising. SHO ‘s Top 1 ad received 14941 likes, 1581 shares, 11503 comments in just 88 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SHO, helping SHO to grasp the ad data more clearly.