Top Ads on SHI LIN

SHI LIN Background Introduction:

SHI LIN is an authentic Taiwanese Restaurant which specializes in Dumplings, Buns, and noodles- hand made, fresh everyday!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SHI LIN has been advertising and marketing on Facebook for many years. And SHI LIN has placed 3 of ads on the Facebook platform in the last month. In the past few years,SHI LIN has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SHI LIN on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SHI LIN. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SHI LIN.


1.SHI LIN Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Taiwanese Restaurant  Taiwanese Restaurant  Taiwanese Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SHI LIN Marketing Objectives Analysis: 

SHI LIN has been operating in Taiwanese Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SHI LIN best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SHI LIN Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Copy Text  Now you can stay home with SHI LIN. SHI LIN Power Plant now offers take-out and delivery. Enjoy yo...  Set meal musts at Shi Lin!  Come and visit us this season of lent and have a healthy delicious meal. Available at the following...
Link Description  Now you can stay home with SHI LIN. SHI LIN Power Plant now offers take-out and delivery. Enjoy your Taiwanese favorites today by ordering through GrabFood PH or FOOD PANDA. Or simply call our Rockwell branch at 8838-1262 or (0917) 126-0957.  SHI LIN is an authentic Taiwanese Restaurant which specializes in Dumplings, Buns, and noodles- hand made, fresh everyday!  Taiwanese Restaurant
Website Link
Text Word Count 243  26  367
Like 238  137  42

SHI LIN Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SHI LIN Top 1 ads got 238 likes. SHI LIN uses a sentence with the finishing touch title: “SHI LIN”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SHI LIN shared 243 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is CONTACT_US.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SHI LIN should continue to optimize the ad content.

3.SHI LIN Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-04-16-2020-04-26  2020-01-05-2020-01-08  2019-04-04-2019-04-09
Landing Page Link,+Ayala+Alabang,+1770+%E6%96%87%E7%8F%8D%E4%BF%9E%E5%B7%B4%E5%B8%82&q=SHI+LIN&hl=zh

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SHI LIN are successful.

SHI LIN Creative Analysis: 

SHI LIN placed a Image ad in 2020-04-16-2020-04-26, and got 238 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SHI LIN Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  N/A  Philippines
Language  English  English  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SHI LIN has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SHI LIN Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-16-2020-04-26  2020-01-05-2020-01-08  2019-04-04-2019-04-09
During  11 days  4 days 6 days 
Like  238  137  42
Share  64  4  11
Comment  22  16  2

Advertising effectiveness is a direct manifestation of advertising. SHI LIN ‘s Top 1 ad received 238 likes, 64 shares, 22 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SHI LIN, helping SHI LIN to grasp the ad data more clearly.