Top Ads on SHEIN Vietnam
SHEIN Vietnam Background Introduction:
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
SHEIN Vietnam has been advertising and marketing on Facebook for many years. And SHEIN Vietnam has placed 148 of ads on the Facebook platform in the last month. In the past few years,SHEIN Vietnam has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for SHEIN Vietnam on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SHEIN Vietnam. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SHEIN Vietnam.
1.SHEIN Vietnam Top 3 Ads Basic Understanding
|Name||SHEIN Vietnam||SHEIN Vietnam||SHEIN Vietnam|
|Page Categories||Clothing (Brand)||Clothing (Brand)||Clothing (Brand)|
SHEIN Vietnam Marketing Objectives Analysis:
SHEIN Vietnam has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SHEIN Vietnam best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.SHEIN Vietnam Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Äáº§m NÃºt phÃa trÆ°á»c Há»a tiáº¿t hoa mÃ u xanh lÃ¡ Boho||SHEIN Vietnam||Ão ná» Äáº¯p vÃ¡ mÃ u trÆ¡n MÃ u tÃm Casual|
|Ad Copy Text||-||Hơn 600 mặt hàng mới ra mắt mỗi ngày! Chất lượng không bao giờ hết phong cách!...||Giảm giá đến 60% Thời trang của bạn Hơn 600 mặt hàng mới ra mắt mỗi ngày|
|Text Word Count||149||162||95|
SHEIN Vietnam Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. SHEIN Vietnam Top 1 ads got 1 likes. SHEIN Vietnam uses a sentence with the finishing touch title: “Äáº§m NÃºt phÃa trÆ°á»c Há»a tiáº¿t hoa mÃ u xanh lÃ¡ Boho”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. SHEIN Vietnam shared 149 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SHEIN Vietnam should continue to optimize the ad content.
3.SHEIN Vietnam Top 3 Ads Creative Selection
|Landing Page Link||https://www.shein.com.vn/Contrast-Binding-Cami-Sports-Bra-p-1123519-cat-2184.html?utm_source=facebook.com&utm_medium=cpc&utm_campaign=women_fbadsvndpaswspbra03200415821&url_from=women_fbadsvndpaswspbra03200415821||https://www.shein.com.vn/Tropical-Print-Tie-Front-Romper-p-1004921-cat-1860.html?utm_source=facebook.com&utm_medium=cpc&utm_campaign=women_vndyfbrmtswjumpsui07200109483&url_from=women_vndyfbrmtswjumpsui07200109483||http://itunes.apple.com/app/id878577184|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SHEIN Vietnam are successful.
SHEIN Vietnam Creative Analysis:
SHEIN Vietnam placed a Carousel ad in 2020-05-17-2020-06-17, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.SHEIN Vietnam Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
SHEIN Vietnam has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.SHEIN Vietnam Top 3 Ads Performance Display
|During||32 days||26 days||45 days|
Advertising effectiveness is a direct manifestation of advertising. SHEIN Vietnam ‘s Top 1 ad received 1 likes, 36 shares, 1 comments in just 32 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SHEIN Vietnam, helping SHEIN Vietnam to grasp the ad data more clearly.