Top Ads on SHEIN Thailand

SHEIN Thailand Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SHEIN Thailand has been advertising and marketing on Facebook for many years. And SHEIN Thailand has placed 192 of ads on the Facebook platform in the last month. In the past few years,SHEIN Thailand has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SHEIN Thailand on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SHEIN Thailand. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SHEIN Thailand.

BigSpy

1.SHEIN Thailand Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SHEIN Thailand  SHEIN Thailand  SHEIN Thailand
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SHEIN Thailand Marketing Objectives Analysis: 

SHEIN Thailand has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SHEIN Thailand best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SHEIN Thailand Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A เสื้อเบลาส์ ปุ่มด้านหน้า เรียบง่าย ขาว ไม่เป็นทางการ 
Ad Copy Text  -  สั่งซือออนไลน์วันนี้! แนวโน้มแฟชั่...  สั่งซือออนไลน์วันนี้! แนวโน้มแฟชั่...
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  th.shein.com  th.shein.com
CTA  INSTALL_MOBILE_APP  SHOP_NOW  SHOP_NOW
Text Word Count 217  191  191
Like 0  0  0

SHEIN Thailand Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SHEIN Thailand Top 1 ads got 0 likes. SHEIN Thailand uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SHEIN Thailand shared 217 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SHEIN Thailand should continue to optimize the ad content.

3.SHEIN Thailand Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-04-07-2020-06-18  2020-03-25-2020-06-18  2020-05-20-2020-06-18
Landing Page Link  http://itunes.apple.com/app/id878577184  https://th.shein.com/shein-picks.html%20?utm_source=facebook.com&utm_medium=cpc&utm_campaign=Women_fbadsthdpa1&url_from=Women_fbadsthdpa1   https://th.shein.com/Button-Cuff-Gathered-Neck-Top-p-412028-cat-1733.html?utm_source=facebook.com&utm_medium=cpc&utm_campaign=women_fbadsthdpablouse171128101&url_from=women_fbadsthdpablouse171128101

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SHEIN Thailand are successful.

SHEIN Thailand Creative Analysis: 

SHEIN Thailand placed a Carousel ad in 2020-04-07-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SHEIN Thailand Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Thailand  Thailand
Language  English  Romanian  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SHEIN Thailand has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SHEIN Thailand Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-07-2020-06-18  2020-03-25-2020-06-18  2020-05-20-2020-06-18
During  73 days  86 days 30 days 
Like  0  0  0
Share  0  0  237
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. SHEIN Thailand ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 73 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SHEIN Thailand, helping SHEIN Thailand to grasp the ad data more clearly.