Top Ads on SESI Santa Catarina

SESI Santa Catarina Background Introduction:

O SESI/SC oferece soluções corporativas em qualidade de vida, saúde e educação. www.sesisc.org.br

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SESI Santa Catarina has been advertising and marketing on Facebook for many years. And SESI Santa Catarina has placed 28 of ads on the Facebook platform in the last month. In the past few years,SESI Santa Catarina has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SESI Santa Catarina on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SESI Santa Catarina. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SESI Santa Catarina.

BigSpy

1.SESI Santa Catarina Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SESI Santa Catarina  SESI Santa Catarina  SESI Santa Catarina
Page Categories  Social Service  Social Service  Social Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SESI Santa Catarina Marketing Objectives Analysis: 

SESI Santa Catarina has been operating in Social Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SESI Santa Catarina best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SESI Santa Catarina Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Conheça o Espaço Maker do SESI  SESI Santa Catarina SESI Santa Catarina 
Ad Copy Text  As Oficinas de Robótica, Games e Ciências são Atividades que Surgiram para Acompanhar o Movimento...  Educação maker no contraturno escolar com qualidade SESI? Deslize e conheça nossas oficinas. ;)  no setting
Link Description  N/A  N/A  N/A
Website Link  cadastro.sesisc.org.br  marketing.sesisc.org.br  marketing.sesisc.org.br
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 126  100  0
Like 92  2  0

SESI Santa Catarina Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SESI Santa Catarina Top 1 ads got 92 likes. SESI Santa Catarina uses a sentence with the finishing touch title: “Conheça o Espaço Maker do SESI”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SESI Santa Catarina shared 126 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SESI Santa Catarina should continue to optimize the ad content.

3.SESI Santa Catarina Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2020-03-11-2020-03-11  2019-04-01-2019-04-21  2019-04-01-2019-04-21
Landing Page Link  https://cadastro.sesisc.org.br/l/HlmE87ABF1118?utm_source=Facebook&utm_medium=CPC&utm_campaign=Facebook_Contraturno_NovaFev20_Video  https://marketing.sesisc.org.br/maker-contraturno?utm_source=fcebook_ads&utm_campaign=%5BDAra%C3%BAjo%5D%20SESI_ed.maker_alcance_feed&utm_content=abril_ed,maker_alcance_feed_carrossel   https://marketing.sesisc.org.br/maker-contraturno?utm_source=facebook_ads&utm_campaign=%5BDAra%C3%BAjo%5D%20SESI_ed.maker_alcance_stories&utm_content=abril_ed,maker_alcance_stories_B

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SESI Santa Catarina are successful.

SESI Santa Catarina Creative Analysis: 

SESI Santa Catarina placed a Video ad in 2020-03-11-2020-03-11, and got 92 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SESI Santa Catarina Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Brazil  Brazil
Language  Portuguese  Indonesian  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SESI Santa Catarina has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SESI Santa Catarina Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-11-2020-03-11  2019-04-01-2019-04-21  2019-04-01-2019-04-21
During  1 days  21 days 21 days 
Like  92  2  0
Share  5  0  0
Comment  1  1  0

Advertising effectiveness is a direct manifestation of advertising. SESI Santa Catarina ‘s Top 1 ad received 92 likes, 5 shares, 1 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SESI Santa Catarina, helping SESI Santa Catarina to grasp the ad data more clearly.