Top Ads on SEPHORA

SEPHORA Background Introduction:

Sephora Where Beauty Beats

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SEPHORA has been advertising and marketing on Facebook for many years. And SEPHORA has placed 3566 of ads on the Facebook platform in the last month. In the past few years,SEPHORA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SEPHORA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SEPHORA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SEPHORA.


1.SEPHORA Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Cosmetics Store  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SEPHORA Marketing Objectives Analysis: 

SEPHORA has been operating in Cosmetics Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SEPHORA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SEPHORA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Anastasia Beverly Hills  Lancôme Μοναδικά Δώρα LA MER -20% 
Ad Copy Text  Il nuovo mascara di Anastasia Beverly Hills promette il paradiso alle tue ciglia! Cruelty free, dal...  Αποκτήστε τα αγαπημένα σας προϊόντα Lancôme με ΔΩΡΟ τη Réne...  -
Link Description  N/A  Πρόλαβε πριν εξαντληθούν!  N/A
Website Link
Text Word Count 256  325  452
Like 466  27  71

SEPHORA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SEPHORA Top 1 ads got 466 likes. SEPHORA uses a sentence with the finishing touch title: “Anastasia Beverly Hills”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SEPHORA shared 256 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SEPHORA should continue to optimize the ad content.

3.SEPHORA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-06-10-2020-06-21  2020-06-01-2020-06-20  2020-06-08-2020-06-20
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SEPHORA are successful.

SEPHORA Creative Analysis: 

SEPHORA placed a Carousel ad in 2020-06-10-2020-06-21, and got 466 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SEPHORA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Greece  Greece
Language  English  Greek  Somali

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SEPHORA has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SEPHORA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-21  2020-06-01-2020-06-20  2020-06-08-2020-06-20
During  12 days  20 days 13 days 
Like  466  27  71
Share  13  0  1
Comment  14  0  1

Advertising effectiveness is a direct manifestation of advertising. SEPHORA ‘s Top 1 ad received 466 likes, 13 shares, 14 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SEPHORA, helping SEPHORA to grasp the ad data more clearly.