Top Ads on SEPHORA
SEPHORA Background Introduction:
Dobrodošli u Sephora svet lepote! Delta Mall - 16 Jurija Gagarina, Novi Beograd Usce Mall - 6 Mihaila Pupina Sephora Novi Sad, TC Bazaar, M.Pupina 1 Sephora Big Fashion, Visnjicka 84
SEPHORA has been advertising and marketing on Facebook for many years. And SEPHORA has placed 3566 of ads on the Facebook platform in the last month. In the past few years,SEPHORA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for SEPHORA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SEPHORA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SEPHORA.
1.SEPHORA Top 3 Ads Basic Understanding
SEPHORA Marketing Objectives Analysis:
SEPHORA has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SEPHORA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.SEPHORA Top 3 Ads Content Display
|Ad Headline||Lancôme Μοναδικά Δώρα||LA MER -20%||NEW FROM FENTY BEAUTY|
|Ad Copy Text||Αποκτήστε τα αγαπημένα σας προϊόντα Lancôme με ΔΩΡΟ τη Réne...||-||NEW SLIP SHINE SHEER SHINY LIPSTICK. A TOUCH OF COLOR. A TON OF SHINE. KISS-ME LIPS IN JUST ONE SWIP...|
|Link Description||Πρόλαβε πριν εξαντληθούν!||N/A||JUST DROPPED!|
|Text Word Count||325||452||121|
SEPHORA Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. SEPHORA Top 1 ads got 27 likes. SEPHORA uses a sentence with the finishing touch title: “Lancôme Μοναδικά Δώρα”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. SEPHORA shared 325 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SEPHORA should continue to optimize the ad content.
3.SEPHORA Top 3 Ads Creative Selection
|Landing Page Link||https://www.sephora.gr/el/brands/43-lancome?utm_source=facebook.com&utm_medium=cpc&utm_campaign=lancomejune&utm_content=lancomevisitors30days&fbclid=IwAR0-o73XCKl1-hDcBp4tmSZlQkVHRkhZP_jBqNCG2o_2QIjIxVLdmWBOn6U||https://www.sephora.gr/el/brands/169-la-mer?utm_source=facebook.com&utm_medium=cpc&utm_campaign=lamerjune&utm_content=LookalikeAddtocarLamer15days&fbclid=IwAR3GtZ24jw33crCgatWcluc5q8ywQPVqRlm4WrcmtJTwBQ-DF7U63QkFy3g||https://www.sephora.com/product/fenty-beauty-rihanna-slip-shine-sheer-shiny-lipstick-P67339785?om_mmc=paid_social-23648484-264179401-126593064|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SEPHORA are successful.
SEPHORA Creative Analysis:
SEPHORA placed a Image ad in 2020-06-01-2020-06-20, and got 27 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.SEPHORA Top 3 Ads Audience Analysis:
SEPHORA has the best conversion in Greece, and can advertise more in Greece in the future.
5.SEPHORA Top 3 Ads Performance Display
|During||20 days||13 days||12 days|
Advertising effectiveness is a direct manifestation of advertising. SEPHORA ‘s Top 1 ad received 27 likes, 0 shares, 0 comments in just 20 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SEPHORA, helping SEPHORA to grasp the ad data more clearly.