Top Ads on SEPHORA

SEPHORA Background Introduction:

Dobrodošli u Sephora svet lepote! Delta Mall - 16 Jurija Gagarina, Novi Beograd Usce Mall - 6 Mihaila Pupina Sephora Novi Sad, TC Bazaar, M.Pupina 1 Sephora Big Fashion, Visnjicka 84

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SEPHORA has been advertising and marketing on Facebook for many years. And SEPHORA has placed 3566 of ads on the Facebook platform in the last month. In the past few years,SEPHORA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SEPHORA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SEPHORA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SEPHORA.

BigSpy

1.SEPHORA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SEPHORA  SEPHORA  SEPHORA
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SEPHORA Marketing Objectives Analysis: 

SEPHORA has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SEPHORA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SEPHORA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Lancôme Μοναδικά Δώρα  LA MER -20% NEW FROM FENTY BEAUTY 
Ad Copy Text  Αποκτήστε τα αγαπημένα σας προϊόντα Lancôme με ΔΩΡΟ τη Réne...  -  NEW SLIP SHINE SHEER SHINY LIPSTICK. A TOUCH OF COLOR. A TON OF SHINE. KISS-ME LIPS IN JUST ONE SWIP...
Link Description  Πρόλαβε πριν εξαντληθούν!  N/A  JUST DROPPED!
Website Link  www.sephora.gr  www.sephora.gr  ad.doubleclick.net
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 325  452  121
Like 27  71  70

SEPHORA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SEPHORA Top 1 ads got 27 likes. SEPHORA uses a sentence with the finishing touch title: “Lancôme Μοναδικά Δώρα”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SEPHORA shared 325 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SEPHORA should continue to optimize the ad content.

3.SEPHORA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Video
Ad Time   2020-06-01-2020-06-20  2020-06-08-2020-06-20  2020-06-09-2020-06-20
Landing Page Link  https://www.sephora.gr/el/brands/43-lancome?utm_source=facebook.com&utm_medium=cpc&utm_campaign=lancomejune&utm_content=lancomevisitors30days&fbclid=IwAR0-o73XCKl1-hDcBp4tmSZlQkVHRkhZP_jBqNCG2o_2QIjIxVLdmWBOn6U  https://www.sephora.gr/el/brands/169-la-mer?utm_source=facebook.com&utm_medium=cpc&utm_campaign=lamerjune&utm_content=LookalikeAddtocarLamer15days&fbclid=IwAR3GtZ24jw33crCgatWcluc5q8ywQPVqRlm4WrcmtJTwBQ-DF7U63QkFy3g   https://www.sephora.com/product/fenty-beauty-rihanna-slip-shine-sheer-shiny-lipstick-P67339785?om_mmc=paid_social-23648484-264179401-126593064

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SEPHORA are successful.

SEPHORA Creative Analysis: 

SEPHORA placed a Image ad in 2020-06-01-2020-06-20, and got 27 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SEPHORA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  United States
Language  Greek  Somali  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SEPHORA has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SEPHORA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-20  2020-06-08-2020-06-20  2020-06-09-2020-06-20
During  20 days  13 days 12 days 
Like  27  71  70
Share  0  1  0
Comment  0  1  2

Advertising effectiveness is a direct manifestation of advertising. SEPHORA ‘s Top 1 ad received 27 likes, 0 shares, 0 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SEPHORA, helping SEPHORA to grasp the ad data more clearly.