Top Ads on SENS eRecycling

SENS eRecycling Background Introduction:

Wir organisieren die Sammlung, Entsorgung und Wiederverwertung von Elektro- und Elektronikgeräten in der Schweiz.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SENS eRecycling has been advertising and marketing on Facebook for many years. And SENS eRecycling has placed 2 of ads on the Facebook platform in the last month. In the past few years,SENS eRecycling has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SENS eRecycling on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SENS eRecycling. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SENS eRecycling.

BigSpy

1.SENS eRecycling Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SENS eRecycling  SENS eRecycling  SENS eRecycling
Page Categories  Recycling & Waste Management  Recycling & Waste Management  -
Marketing Objectives Other  Other  -
ECommerce Softwares  N/A  N/A  -

SENS eRecycling Marketing Objectives Analysis: 

SENS eRecycling has been operating in Recycling & Waste Management for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SENS eRecycling best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SENS eRecycling Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  eRecycling ist wichtig!  SENS eRecycling
Ad Copy Text  Wir verraten euch, was der Nutzen ist, wenn Elektroschrott recycelt wird. Schweizer sind richtig gut...  Damit die Natur weiterhin so schön bleibt, recyclen wir alte Elektrogeräte fachgerecht ♻ Wie vie...  -
Link Description  SENS eRecycling  Damit die Natur weiterhin so schön bleibt, recyclen wir alte Elektrogeräte fachgerecht ♻ Wie viele Elektrogeräte findet ihr auf dem Bild? Nicht vergessen: kaputte Elektrogeräte fachgerecht entsorgen! Mehr dazu hier: bit.ly/SENS_Entsorgung  -
Website Link  www.sens-city.ch  www.facebook.com  -
CTA  LEARN_MORE    -
Text Word Count 396  245  -
Like 114  296  -

SENS eRecycling Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SENS eRecycling Top 1 ads got 114 likes. SENS eRecycling uses a sentence with the finishing touch title: “eRecycling ist wichtig!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SENS eRecycling shared 396 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SENS eRecycling should continue to optimize the ad content.

3.SENS eRecycling Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  -
Ad Time   2020-05-25-2020-05-28  2020-04-09-2020-04-10  -
Landing Page Link  https://www.sens-city.ch/?utm_source=facebook&utm_medium=linkpost&utm_campaign=senscity  https://www.facebook.com/eRecycling.ch/?refid=7&_ft_=adid.23844456096500729:qid.6813663311362945387:mf_story_key.3169807212186370124:is_sponsored.1:ei.AI@AQKlYUx6uk6wyxJBswqhQVp9dW9etbUP6_-fyQUDX-LCHQUIKXYJrY1mgUGl63ob0fRyi9Os39tai0gCr0oGh-Ot:top_level_post_id.2983139638411536:content_owner_id_new.486921104700081:page_id.486921104700081:src.22:photo_id.2983138638411636:story_location.5:story_attachment_style.photo:view_time.1586429614:filter.h_nor:tds_flgs.3:actrs.486921104700081:page_insights.%7B%22486921104700081%22:%7B%22page_id%22:486921104700081,%22actor_id%22:486921104700081,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1586259405,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2983139638411536%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:486921104700081,%22page_id%22:486921104700081,%22post_id%22:2983139638411536,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SENS eRecycling are successful.

SENS eRecycling Creative Analysis: 

SENS eRecycling placed a Video ad in 2020-05-25-2020-05-28, and got 114 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SENS eRecycling Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Switzerland  Romania  -
Language  English  German  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SENS eRecycling has the best conversion in Switzerland, and can advertise more in Switzerland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SENS eRecycling Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-25-2020-05-28  2020-04-09-2020-04-10  -
During  4 days  2 days
Like  114  296  -
Share  25  18  -
Comment  5  17  -

Advertising effectiveness is a direct manifestation of advertising. SENS eRecycling ‘s Top 1 ad received 114 likes, 25 shares, 5 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SENS eRecycling, helping SENS eRecycling to grasp the ad data more clearly.