Top Ads on SEMrush

SEMrush Background Introduction:

SEMrush is the leading marketing software used by over 3 millions professionals worldwide to supercharge their SEO, PPC, content, social media activities.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SEMrush has been advertising and marketing on Facebook for many years. And SEMrush has placed 844 of ads on the Facebook platform in the last month. In the past few years,SEMrush has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SEMrush on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SEMrush. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SEMrush.

BigSpy

1.SEMrush Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SEMrush  SEMrush  SEMrush
Page Categories  Software  Software  Software
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SEMrush Marketing Objectives Analysis: 

SEMrush has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SEMrush best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SEMrush Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Content Marketplace ▫️ Get Resonating Content Easily  Como conquistar 100 backlinks em 1 mês em 2020 Scopri il traffico del sito di qualunque azienda! 
Ad Copy Text   Leave the writing to the pros. Just indicate the topic and get traffic-driving content in a few cl...  Como conquistar 100 backlinks em 1 mês em 2020! Inscreva-se para o webinar!  Ottieni informazioni dettagliate sul traffico dei tuoi concorrenti e migliora la tua strategia di ma...
Link Description  Your Personal Content Marketplace  O Link Building é mutável e praticamente todos os dias algo de novo acontece no front. Há alguns anos, Felipe Bazon e Carolina Peres mostraram como conquistar 100 links em um mês sem pagar por isso. Agora, chegou a hora da dobradinha. Será que ainda é possível? Eles vão provar e ainda dar dicas pra você aprender mais sobre o universo do link building.  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  SIGN_UP  
Text Word Count 105  77  131
Like 85  14  3

SEMrush Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SEMrush Top 1 ads got 85 likes. SEMrush uses a sentence with the finishing touch title: “Content Marketplace ▫️ Get Resonating Content Easily”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SEMrush shared 105 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SEMrush should continue to optimize the ad content.

3.SEMrush Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-17-2020-06-19  2020-06-14-2020-06-18  2020-05-12-2020-06-18
Landing Page Link  https://www.semrush.com/marketplace/?cmp=&kw=&ad=130632933&dclid=CPedwviRvegCFeIKfQodOMMBbA  https://pt.semrush.com/webinars/como-conquistar-100-backlinks-em-1-mes-em-2020/?cmp=&kw=&ad=133652915&dclid=CK25-Pa-hOoCFRNSYgodQtEAdw   https://ad.doubleclick.net/ddm/trackclk/N463808.3066248FACEBOOK_TRACKING/B23968403.270740185;dc_trk_aid=465329976;dc_trk_cid=130641707;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?https://www.semrush.com/lp/competitive-research/it/?fbclid=IwAR1ooHPowaSaK4xqxRhvP8ZlQ0j5_FGd0M1z8aRkLaybmZ3VsCLqbjorLrw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SEMrush are successful.

SEMrush Creative Analysis: 

SEMrush placed a Video ad in 2020-05-17-2020-06-19, and got 85 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SEMrush Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  Brazil  N/A
Language  English  Portuguese  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SEMrush has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SEMrush Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-17-2020-06-19  2020-06-14-2020-06-18  2020-05-12-2020-06-18
During  34 days  5 days 38 days 
Like  85  14  3
Share  33  1  0
Comment  4  0  0

Advertising effectiveness is a direct manifestation of advertising. SEMrush ‘s Top 1 ad received 85 likes, 33 shares, 4 comments in just 34 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SEMrush, helping SEMrush to grasp the ad data more clearly.