Top Ads on SEEK

SEEK Background Introduction:

SEEK is a group of companies with a unified purpose to help people live more fulfilling and productive working lives and help organisations succeed.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SEEK has been advertising and marketing on Facebook for many years. And SEEK has placed 835 of ads on the Facebook platform in the last month. In the past few years,SEEK has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SEEK on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SEEK. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SEEK.

BigSpy

1.SEEK Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SEEK  SEEK  SEEK
Page Categories  Record Label  Video Game  Jewelry/Watches
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  N/A  shopify

SEEK Marketing Objectives Analysis: 

SEEK has been operating in Record Label for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SEEK best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SEEK Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  Hide 'N Seek! Pride Women's Braided Bracelet in White | Small/Medium 
Ad Copy Text  no setting  no setting  Wear a reminder of the change we can make in the world. Join Rastaclat’s mission of Seeking the Po...
Link Description  N/A  N/A  N/A
Website Link  www.seekandstrike.com  play.google.com  www.rastaclat.com
CTA  LEARN_MORE  PLAY_GAME  SHOP_NOW
Text Word Count 0  0  107
Like 0  150  0

SEEK Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SEEK Top 1 ads got 0 likes. SEEK uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SEEK shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SEEK should continue to optimize the ad content.

3.SEEK Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-06-19-2020-06-20  2020-05-18-2020-06-19  2020-06-15-2020-06-18
Landing Page Link  https://www.seekandstrike.com/  http://play.google.com/store/apps/details?id=com.seenax.HideAndSeek   https://rastaclat.com/products/grigri?variant=31782812287039&utm_source=fb&utm_medium=Facebook_Mobile_Feed&utm_campaign=23844416756550380&utm_content=23844970565880380&fbclid=IwAR1ItdeOv6uagxDiLTXvBvo5iDQWNeDC-IHC2KByrgDtJZMBZjIJNx3xD8s

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SEEK are successful.

SEEK Creative Analysis: 

SEEK placed a Image ad in 2020-06-19-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SEEK Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United Kingdom  N/A
Language  N/A  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SEEK has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SEEK Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-19-2020-06-20  2020-05-18-2020-06-19  2020-06-15-2020-06-18
During  2 days  33 days 4 days 
Like  0  150  0
Share  0  7  0
Comment  0  38  0

Advertising effectiveness is a direct manifestation of advertising. SEEK ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SEEK, helping SEEK to grasp the ad data more clearly.