Top Ads on SEEK NZ

SEEK NZ Background Introduction:

SEEK is a group of companies with a unified purpose to help people live more fulfilling and productive working lives and help organisations succeed.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SEEK NZ has been advertising and marketing on Facebook for many years. And SEEK NZ has placed 167 of ads on the Facebook platform in the last month. In the past few years,SEEK NZ has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SEEK NZ on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SEEK NZ. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SEEK NZ.

BigSpy

1.SEEK NZ Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SEEK NZ  SEEK NZ  SEEK NZ
Page Categories  Business & Economy Website  Business & Economy Website  Business & Economy Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SEEK NZ Marketing Objectives Analysis: 

SEEK NZ has been operating in Business & Economy Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SEEK NZ best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SEEK NZ Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  National Volunteer Week  The employment trends emerging during COVID-19. The best questions to ask 
Ad Copy Text  If you’ve been spending more time at home lately & your productivity levels are , why not try volu...  It's no secret that COVID-19 has changed the way we work. Here's what it means for you and your next...  Want to impress in an interview? Make sure you're set with a list of questions to ask at the end.
Link Description  21 - 27 June  N/A  Impress with these
Website Link  seekvolunteer.co.nz  www.seek.co.nz  www.seek.co.nz
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 119  112  97
Like 7  202  27

SEEK NZ Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SEEK NZ Top 1 ads got 7 likes. SEEK NZ uses a sentence with the finishing touch title: “National Volunteer Week”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SEEK NZ shared 119 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SEEK NZ should continue to optimize the ad content.

3.SEEK NZ Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-12-2020-06-17  2020-06-02-2020-06-17  2020-03-07-2020-03-07
Landing Page Link  https://seekvolunteer.co.nz/advice-and-tips/how-to-find-an-opportunity-that's-right-for-you?tracking=PSM-FCB-SOP-SKV_NVWNZ_AW_2020-24697&utm_campaign=SocialCampaign&utm_source=Facebook&utm_medium=PaidSocialMedia&utm_content=Volunteer  https://www.seek.co.nz/career-advice/how-covid-19-is-changing-the-way-kiwis-work?tracking=PSM-FCB-SOP-VSJun20CA-2666ST-24633&utm_campaign=SocialAlwaysOn&utm_source=Facebook&utm_medium=PaidSocialMedia&utm_content=VisitshareP&fbclid=IwAR3Y5idP1jIR2sR9-VuFVj2e12mBC5SEuAyPRyX_MRagTKzxNz3auoGm6W8   https://www.seek.co.nz/career-advice/the-best-questions-to-ask-at-the-end-of-your-interview?tracking=PSM-FCB-SOP-VSRMar20CA-2521ST-24004&utm_campaign=SocialAlwaysOn&utm_source=Facebook&utm_medium=PaidSocialMedia&utm_content=VisitshareR%7Bsite_domain%7D&fbclid=IwAR3v0u2Cg7cLwpqpWeRiccLlLBPrOME9wMmuDrbT9cSegQ0gYzPfEEKqoX4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SEEK NZ are successful.

SEEK NZ Creative Analysis: 

SEEK NZ placed a Image ad in 2020-06-12-2020-06-17, and got 7 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SEEK NZ Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  New Zealand  N/A  N/A
Language  French  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SEEK NZ has the best conversion in New Zealand, and can advertise more in New Zealand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SEEK NZ Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-17  2020-06-02-2020-06-17  2020-03-07-2020-03-07
During  6 days  16 days 1 days 
Like  7  202  27
Share  1  53  18
Comment  0  27  3

Advertising effectiveness is a direct manifestation of advertising. SEEK NZ ‘s Top 1 ad received 7 likes, 1 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SEEK NZ, helping SEEK NZ to grasp the ad data more clearly.