Top Ads on SEB Latvia

SEB Latvia Background Introduction:

Mūsu vīzija ir nodrošināt pasaules līmeņa servisu mūsu klientiem. Mēs ticam, ka cilvēku uzņēmējdarbības gars un radoša pieeja lietām ir veiksmes pamatā.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SEB Latvia has been advertising and marketing on Facebook for many years. And SEB Latvia has placed 51 of ads on the Facebook platform in the last month. In the past few years,SEB Latvia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SEB Latvia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SEB Latvia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SEB Latvia.

BigSpy

1.SEB Latvia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SEB Latvia  SEB Latvia  SEB Latvia
Page Categories  Commercial Bank  Commercial Bank  Commercial Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SEB Latvia Marketing Objectives Analysis: 

SEB Latvia has been operating in Commercial Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SEB Latvia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SEB Latvia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Atveriet kontu video konsultācijā  SEB Ģimenes komplekts Pieteikties sarunai 
Ad Copy Text  Bet atvērt uzņēmuma kontu savā bankā varat video zvana laikā.  SEB Ģimenes komplekts – banka bez komisijām vai limitiem līdz pat sešiem cilvēkiem.  Kādēļ īpašumu apdrošinām, bet dzīvību nē?
Link Description  N/A  N/A  Konsultācija internetā
Website Link  www.seb.lv  www.seb.lv  www.seb.lv
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 67  90  51
Like 39  10  2

SEB Latvia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SEB Latvia Top 1 ads got 39 likes. SEB Latvia uses a sentence with the finishing touch title: “Atveriet kontu video konsultācijā”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SEB Latvia shared 67 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SEB Latvia should continue to optimize the ad content.

3.SEB Latvia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-31-2020-06-20  2020-06-14-2020-06-18  2020-06-16-2020-06-17
Landing Page Link  https://www.seb.lv/uznemumiem/e-pakalpojumi/atveriet-uznemuma-kontu-attalinati?utm_source=facebook&utm_medium=banner&utm_campaign=Bank@office&utm_segment=SME&utm_language=LV  https://www.seb.lv/gimenes-komplekts?utm_source=facebook&utm_medium=banner&utm_campaign=service_plan&utm_segment=Private&utm_language=LV   https://www.seb.lv/apdrosinasana/bez-uzkrajuma-veidosanas/personiga-apdrosinasana?utm_source=facebook&utm_medium=banner&utm_campaign=life_insurance&utm_segment=Private&utm_language=LV

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SEB Latvia are successful.

SEB Latvia Creative Analysis: 

SEB Latvia placed a Image ad in 2020-05-31-2020-06-20, and got 39 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SEB Latvia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Latvia  Lithuania  Lithuania
Language  Latvian  Estonian  Latvian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SEB Latvia has the best conversion in Latvia, and can advertise more in Latvia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SEB Latvia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-20  2020-06-14-2020-06-18  2020-06-16-2020-06-17
During  21 days  5 days 2 days 
Like  39  10  2
Share  11  3  2
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. SEB Latvia ‘s Top 1 ad received 39 likes, 11 shares, 0 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SEB Latvia, helping SEB Latvia to grasp the ad data more clearly.