Top Ads on SEA LIFE Sydney Aquarium

SEA LIFE Sydney Aquarium Background Introduction:

What's blue and white and awesome? The SEA LIFE Sydney Aquarium Facebook page!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SEA LIFE Sydney Aquarium has been advertising and marketing on Facebook for many years. And SEA LIFE Sydney Aquarium has placed 10 of ads on the Facebook platform in the last month. In the past few years,SEA LIFE Sydney Aquarium has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SEA LIFE Sydney Aquarium on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SEA LIFE Sydney Aquarium. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SEA LIFE Sydney Aquarium.

BigSpy

1.SEA LIFE Sydney Aquarium Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SEA LIFE Sydney Aquarium  SEA LIFE Sydney Aquarium  SEA LIFE Sydney Aquarium
Page Categories  Aquarium  Aquarium  Aquarium
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SEA LIFE Sydney Aquarium Marketing Objectives Analysis: 

SEA LIFE Sydney Aquarium has been operating in Aquarium for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SEA LIFE Sydney Aquarium best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SEA LIFE Sydney Aquarium Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Celebrate a Summer of Sharks  Join Peppa at the Aquarium Join Peppa at the Aquarium 
Ad Copy Text  no setting  Join Peppa Pig this April for an Aquarium Adventure at SEA LIFE Sydney Aquarium! ⭐ Go on an unde...  Join Peppa Pig this April for an Aquarium Adventure at SEA LIFE Sydney Aquarium! ⭐ Go on an unde...
Link Description  Get Your Tickets Now  2 Attractions for $50, Kids only $35!  2 Attractions for $50, Kids only $35!
Website Link  www.sydneyaquarium.com.au  www.sydneyaquarium.com.au  www.sydneyaquarium.com.au
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 0  304  304
Like 0  4  34

SEA LIFE Sydney Aquarium Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SEA LIFE Sydney Aquarium Top 1 ads got 0 likes. SEA LIFE Sydney Aquarium uses a sentence with the finishing touch title: “Celebrate a Summer of Sharks”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SEA LIFE Sydney Aquarium shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SEA LIFE Sydney Aquarium should continue to optimize the ad content.

3.SEA LIFE Sydney Aquarium Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-01-07-2020-01-07  2019-03-31-2019-04-24  2019-04-08-2019-04-24
Landing Page Link  https://www.sydneyaquarium.com.au/sharksofthereef/  https://www.sydneyaquarium.com.au/explore/school-holiday-activities-sydney/   https://www.sydneyaquarium.com.au/explore/school-holiday-activities-sydney/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SEA LIFE Sydney Aquarium are successful.

SEA LIFE Sydney Aquarium Creative Analysis: 

SEA LIFE Sydney Aquarium placed a Image ad in 2020-01-07-2020-01-07, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SEA LIFE Sydney Aquarium Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Australia  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SEA LIFE Sydney Aquarium has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SEA LIFE Sydney Aquarium Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-07-2020-01-07  2019-03-31-2019-04-24  2019-04-08-2019-04-24
During  1 days  25 days 17 days 
Like  0  4  34
Share  0  1  9
Comment  0  8  44

Advertising effectiveness is a direct manifestation of advertising. SEA LIFE Sydney Aquarium ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SEA LIFE Sydney Aquarium, helping SEA LIFE Sydney Aquarium to grasp the ad data more clearly.