Top Ads on SEA LIFE Melbourne Aquarium

SEA LIFE Melbourne Aquarium Background Introduction:

Discover thousands of amazing creatures including sharks, rays, penguins and more!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SEA LIFE Melbourne Aquarium has been advertising and marketing on Facebook for many years. And SEA LIFE Melbourne Aquarium has placed 10 of ads on the Facebook platform in the last month. In the past few years,SEA LIFE Melbourne Aquarium has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SEA LIFE Melbourne Aquarium on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SEA LIFE Melbourne Aquarium. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SEA LIFE Melbourne Aquarium.

BigSpy

1.SEA LIFE Melbourne Aquarium Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SEA LIFE Melbourne Aquarium  SEA LIFE Melbourne Aquarium  SEA LIFE Melbourne Aquarium
Page Categories  Aquarium  Aquarium  Aquarium
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SEA LIFE Melbourne Aquarium Marketing Objectives Analysis: 

SEA LIFE Melbourne Aquarium has been operating in Aquarium for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SEA LIFE Melbourne Aquarium best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SEA LIFE Melbourne Aquarium Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  2 Big Adventures. 1 Small Price.  2 Big Adventures. 1 Small Price. Save Up To 20% On Tickets 
Ad Copy Text  Make a splash with Peppa Pig on an Aquarium Adventure, and embark on an intergalactic adventure with...  THESE SCHOOL HOLIDAYS: ⭐ Meet Peppa Pig ⭐ Meet thousands of amazing creatures ⭐ Meet Emmet & W...  Join us at SEA LIFE Melbourne for an epic underwater journey of discovery and wonder. Get right up c...
Link Description  Tickets Valid For 90 days.  Tickets Valid For 90 days.  When you book online in advance
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 182  166  147
Like 1  0  4

SEA LIFE Melbourne Aquarium Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SEA LIFE Melbourne Aquarium Top 1 ads got 1 likes. SEA LIFE Melbourne Aquarium uses a sentence with the finishing touch title: “2 Big Adventures. 1 Small Price.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SEA LIFE Melbourne Aquarium shared 182 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SEA LIFE Melbourne Aquarium should continue to optimize the ad content.

3.SEA LIFE Melbourne Aquarium Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-23-2019-04-25  2019-04-08-2019-04-25  2019-04-15-2019-04-25
Landing Page Link  https://www.melbourneaquarium.com.au/melbourne-attraction-passes/?utm_source=yango&utm_medium=social&utm_campaign=SLMA  https://www.melbourneaquarium.com.au/melbourne-attraction-passes/?utm_source=yango&utm_medium=social&utm_campaign=SLMA   https://www.melbourneaquarium.com.au/tickets/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SEA LIFE Melbourne Aquarium are successful.

SEA LIFE Melbourne Aquarium Creative Analysis: 

SEA LIFE Melbourne Aquarium placed a Image ad in 2019-04-23-2019-04-25, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SEA LIFE Melbourne Aquarium Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SEA LIFE Melbourne Aquarium has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SEA LIFE Melbourne Aquarium Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-23-2019-04-25  2019-04-08-2019-04-25  2019-04-15-2019-04-25
During  3 days  18 days 11 days 
Like  1  0  4
Share  0  0  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. SEA LIFE Melbourne Aquarium ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SEA LIFE Melbourne Aquarium, helping SEA LIFE Melbourne Aquarium to grasp the ad data more clearly.