Top Ads on SEA LIFE Manchester

SEA LIFE Manchester Background Introduction:

Discover an underwater world when you visit SEA LIFE. From seahorses to sharks and home to Ernie our giant green sea turtle, explore life under the sea!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SEA LIFE Manchester has been advertising and marketing on Facebook for many years. And SEA LIFE Manchester has placed 11 of ads on the Facebook platform in the last month. In the past few years,SEA LIFE Manchester has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SEA LIFE Manchester on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SEA LIFE Manchester. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SEA LIFE Manchester.

BigSpy

1.SEA LIFE Manchester Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SEA LIFE Manchester  SEA LIFE Manchester  SEA LIFE Manchester
Page Categories  Aquarium  Aquarium  Aquarium
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SEA LIFE Manchester Marketing Objectives Analysis: 

SEA LIFE Manchester has been operating in Aquarium for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SEA LIFE Manchester best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SEA LIFE Manchester Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Merlin Annual Pass - From just £119pp  Merlin Annual Pass - Renew from £99pp Merlin Annual Pass - Unlock months of fun 
Ad Copy Text  A Merlin Annual Pass is the only ticket you need to kick-start months of FUN at over 30 of the UK's ...  Renew your Merlin Annual Pass in our Easter sale and enjoy months of magical family fun! Save up ...  A Merlin Annual Pass is the only ticket you need to kick-start months of FUN at over 30 of the UK's ...
Link Description  Annual Passes at Sea Life  Annual Passes at Sea Life Manchester  Annual Passes at Sea Life
Website Link  www.visitsealife.com  www.visitsealife.com  www.visitsealife.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 284  254  226
Like 0  0  0

SEA LIFE Manchester Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SEA LIFE Manchester Top 1 ads got 0 likes. SEA LIFE Manchester uses a sentence with the finishing touch title: “Merlin Annual Pass - From just £119pp”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SEA LIFE Manchester shared 284 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SEA LIFE Manchester should continue to optimize the ad content.

3.SEA LIFE Manchester Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-04-16-2019-04-25  2019-04-16-2019-04-25  2019-04-16-2019-04-25
Landing Page Link  https://www.visitsealife.com/manchester/tickets/annual-passes/  https://www.visitsealife.com/manchester/tickets/annual-passes/   https://www.visitsealife.com/manchester/tickets/annual-passes/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SEA LIFE Manchester are successful.

SEA LIFE Manchester Creative Analysis: 

SEA LIFE Manchester placed a Video ad in 2019-04-16-2019-04-25, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SEA LIFE Manchester Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SEA LIFE Manchester has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SEA LIFE Manchester Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-16-2019-04-25  2019-04-16-2019-04-25  2019-04-16-2019-04-25
During  10 days  10 days 10 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. SEA LIFE Manchester ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SEA LIFE Manchester, helping SEA LIFE Manchester to grasp the ad data more clearly.