Top Ads on SCG Home

SCG Home Background Introduction:

ทำเรื่องบ้าน ให้เป็นเรื่องง่ายกับ SCG Home

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SCG Home has been advertising and marketing on Facebook for many years. And SCG Home has placed 63 of ads on the Facebook platform in the last month. In the past few years,SCG Home has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SCG Home on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SCG Home. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SCG Home.


1.SCG Home Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SCG Home  SCG Home  SCG Home
Page Categories  Home Improvement  Building Materials  Home Improvement
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SCG Home Marketing Objectives Analysis: 

SCG Home has been operating in Home Improvement for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SCG Home best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SCG Home Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ราคาพิเศษ! บริการติดตั้งพื้นลดแรงกระแทก Peel & Place  Photos from SCG Home Solution เอสซีจี โฮมโซลูชั่น's post SCG Home 
Ad Copy Text  -  ฤดูฝนครั้งไหนๆ ก็ไม่เหมือนครั้งนี้...  ราคาพิเศษสุดสำหรับสมาชิก SCG Home เท่านั...
Link Description  N/A  N/A  ราคาพิเศษสุดสำหรับสมาชิก SCG Home เท่านั้น ซื้อเครื่องฟอกอากาศรุ่นยอดนิยมของ Xiaomi 3H Global Version ในราคาเพียง 3,990 บาท และสินค้าเพื่อบ้านอื่นๆ อีกมากมาย ดูโปรโมชั่นสินค้าราคาสมาชิกคลิ๊กเลย
Website Link
Text Word Count 3510  3317  508
Like 45  41  41

SCG Home Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SCG Home Top 1 ads got 45 likes. SCG Home uses a sentence with the finishing touch title: “ราคาพิเศษ! บริการติดตั้งพื้นลดแรงกระแทก Peel & Place”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SCG Home shared 3510 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SCG Home should continue to optimize the ad content.

3.SCG Home Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-11-2020-06-19  2020-06-10-2020-06-19  2020-06-16-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SCG Home are successful.

SCG Home Creative Analysis: 

SCG Home placed a Video ad in 2020-06-11-2020-06-19, and got 45 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SCG Home Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Thailand  Thailand
Language  Thai  English  Thai

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SCG Home has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SCG Home Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-19  2020-06-10-2020-06-19  2020-06-16-2020-06-18
During  9 days  10 days 3 days 
Like  45  41  41
Share  7  0  4
Comment  5  0  0

Advertising effectiveness is a direct manifestation of advertising. SCG Home ‘s Top 1 ad received 45 likes, 7 shares, 5 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SCG Home, helping SCG Home to grasp the ad data more clearly.