Top Ads on SCG Brand

SCG Brand Background Introduction:

ติดตามเรื่องราวน่ารู้เกี่ยวกับบ้านและนวัตกรรมเพื่อที่อยู่อาศัยจากเอสซีจี ได้ที่นี่

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SCG Brand has been advertising and marketing on Facebook for many years. And SCG Brand has placed 94 of ads on the Facebook platform in the last month. In the past few years,SCG Brand has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SCG Brand on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SCG Brand. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SCG Brand.

BigSpy

1.SCG Brand Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SCG Brand  SCG Brand  SCG Brand
Page Categories  Building Materials  Building Materials  Building Materials
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SCG Brand Marketing Objectives Analysis: 

SCG Brand has been operating in Building Materials for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SCG Brand best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SCG Brand Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ติดโซลาร์ รูฟ กับ SCG ลด 20%  Click & Pick SCG - Building Materials 
Ad Copy Text  ⚡️6.6 ดีลดี๊ดี ที่ Roof Solution⚡️โปรดีดีสำหรั...  Looking for premium quality fiber cement board? Try SCG Smartboard for walls, ceilings and floors ...  -
Link Description  เปิดแอร์-ใช้ไฟกลางวันคุ้มสุด! รับส่วนลด20% รับเงินคืนเพิ่ม 10,000 บาท 6-16 มิย.63 เท่าน้ัน  N/A  First things first, find out what you like. What makes you, you? More often than not we find that people have been stuck in places where others have called the shots.
Website Link  scghome.com  www.facebook.com  bit.ly
CTA  GET_OFFER    
Text Word Count 2190  705  2315
Like 751  318  955

SCG Brand Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SCG Brand Top 1 ads got 751 likes. SCG Brand uses a sentence with the finishing touch title: “ติดโซลาร์ รูฟ กับ SCG ลด 20%”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SCG Brand shared 2190 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SCG Brand should continue to optimize the ad content.

3.SCG Brand Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-04-2020-06-16  2020-05-31-2020-06-14  2020-05-18-2020-06-11
Landing Page Link  https://scghome.com/promotions/Solar-Roof-June-20?utm_source=FB_SolarBU&utm_medium=Photo%2BCTA&utm_campaign=Promotion6.6_linktoproinfo_scghome_Jun20&fbclid=IwAR1zeu4EjOwBKUbjNdY6bIwVzKhQOyA3TjmNxNEYFnoL8qByvhNToI_8Wrg  https://www.facebook.com/SCGBrandPhilippines/videos/596841914294925/   https://www.scgbuildingmaterials.com/th/ideas/home-story/%E0%B9%80%E0%B8%95%E0%B8%A3%E0%B8%B5%E0%B8%A2%E0%B8%A1%E0%B8%A3%E0%B8%B1%E0%B8%9A%E0%B8%AB%E0%B8%99%E0%B9%89%E0%B8%B2%E0%B8%9D%E0%B8%99%E0%B9%84%E0%B8%A1%E0%B9%88%E0%B8%AD%E0%B8%A5%E0%B8%AB%E0%B8%A1%E0%B9%88%E0%B8%B2%E0%B8%99%E0%B8%9B%E0%B8%A3%E0%B8%B1%E0%B8%9A%E0%B9%81%E0%B8%95%E0%B9%88%E0%B8%87%E0%B8%9A%E0%B9%89%E0%B8%B2%E0%B8%99%E0%B8%A3%E0%B8%AD%E0%B9%84%E0%B8%A7%E0%B9%89%E0%B8%AD%E0%B8%B8%E0%B9%88%E0%B8%99%E0%B9%83%E0%B8%88%E0%B8%81%E0%B8%A7%E0%B9%88%E0%B8%B2?utm_source=FBSCG&utm_medium=PromotionW3May&utm_campaign=200518_FBSCG_Ceilingandwall_Smartwood_%E0%B9%84%E0%B8%A1%E0%B9%89%E0%B8%9D%E0%B8%B2%E0%B9%84%E0%B8%A1%E0%B9%89%E0%B8%A3%E0%B8%B0%E0%B9%81%E0%B8%99%E0%B8%87_Article_Awareness_BU_Homeowner

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SCG Brand are successful.

SCG Brand Creative Analysis: 

SCG Brand placed a Image ad in 2020-06-04-2020-06-16, and got 751 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SCG Brand Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Thai  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SCG Brand has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SCG Brand Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-16  2020-05-31-2020-06-14  2020-05-18-2020-06-11
During  13 days  15 days 25 days 
Like  751  318  955
Share  186  6  37
Comment  41  3  3

Advertising effectiveness is a direct manifestation of advertising. SCG Brand ‘s Top 1 ad received 751 likes, 186 shares, 41 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SCG Brand, helping SCG Brand to grasp the ad data more clearly.