Top Ads on SCB Thailand

SCB Thailand Background Introduction:

LINE : SCB Thailand Twitter: https://twitter.com/scb_thailand Youtube: http://www.youtube.com/scbthailand IG : scb_thailand

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SCB Thailand has been advertising and marketing on Facebook for many years. And SCB Thailand has placed 175 of ads on the Facebook platform in the last month. In the past few years,SCB Thailand has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SCB Thailand on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SCB Thailand. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SCB Thailand.

BigSpy

1.SCB Thailand Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SCB Thailand  SCB Thailand  SCB Thailand
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SCB Thailand Marketing Objectives Analysis: 

SCB Thailand has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SCB Thailand best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SCB Thailand Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  กองทุน SSF พิเศษจาก SCB  กองทุน SSF พิเศษจาก SCB กองทุน SSF พิเศษจาก SCB 
Ad Copy Text  -  โอกาสดีกำลังจะหาย มีเวลาถึง 30 มิ.ย.63 เ...  -
Link Description  ลงทุนสะดวกง่ายผ่านแอป SCB EASY  ลงทุนสะดวกง่ายผ่านแอป SCB EASY  ลงทุนสะดวกง่ายผ่านแอป SCB EASY
Website Link  www.scb.co.th  www.scb.co.th  www.scb.co.th
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 1677  2395  2265
Like 154  2352  191

SCB Thailand Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SCB Thailand Top 1 ads got 154 likes. SCB Thailand uses a sentence with the finishing touch title: “กองทุน SSF พิเศษจาก SCB”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SCB Thailand shared 1677 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SCB Thailand should continue to optimize the ad content.

3.SCB Thailand Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-09-2020-06-20  2020-06-11-2020-06-20  2020-06-09-2020-06-19
Landing Page Link  https://www.scb.co.th/th/personal-banking/investment/fund/mutual-funds/special-ssf.html?utm_campaign=wealth_ssf_0420&utm_source=facebook&utm_medium=paid&utm_content=non_mf_low_propen  https://www.scb.co.th/th/personal-banking/investment/fund/mutual-funds/special-ssf.html?utm_campaign=wealth_ssf_0420&utm_source=facebook&utm_medium=paid&utm_content=mass_im   https://www.scb.co.th/th/personal-banking/investment/fund/mutual-funds/special-ssf.html?utm_campaign=wealth_ssf_0420&utm_source=facebook&utm_medium=paid&utm_content=non_mf_ssf_model

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SCB Thailand are successful.

SCB Thailand Creative Analysis: 

SCB Thailand placed a Image ad in 2020-06-09-2020-06-20, and got 154 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SCB Thailand Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Thailand  Thailand
Language  Thai  Thai  Thai

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SCB Thailand has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SCB Thailand Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-20  2020-06-11-2020-06-20  2020-06-09-2020-06-19
During  12 days  10 days 11 days 
Like  154  2352  191
Share  10  38  7
Comment  1  21  0

Advertising effectiveness is a direct manifestation of advertising. SCB Thailand ‘s Top 1 ad received 154 likes, 10 shares, 1 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SCB Thailand, helping SCB Thailand to grasp the ad data more clearly.