Top Ads on SBS Cantonese 廣東話節目

SBS Cantonese 廣東話節目 Background Introduction:

澳洲公營廣播電台SBS廣東話節目: 用你嘅語言,講本地資訊 播出時間: 每早 9 時至 11 時 普通收音機: *雪梨-1107 AM *墨爾本-1224 AM *其他地區參閱本台網頁 數碼收音機: SBS Radio 1 To lodge a complai

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SBS Cantonese 廣東話節目 has been advertising and marketing on Facebook for many years. And SBS Cantonese 廣東話節目 has placed 89 of ads on the Facebook platform in the last month. In the past few years,SBS Cantonese 廣東話節目 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SBS Cantonese 廣東話節目 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SBS Cantonese 廣東話節目. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SBS Cantonese 廣東話節目.

BigSpy

1.SBS Cantonese 廣東話節目 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SBS Cantonese 廣東話節目  SBS Cantonese 廣東話節目  SBS Cantonese 廣東話節目
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SBS Cantonese 廣東話節目 Marketing Objectives Analysis: 

SBS Cantonese 廣東話節目 has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SBS Cantonese 廣東話節目 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SBS Cantonese 廣東話節目 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ứng SBS Radio  民陣取消8.31遊行 全球12國24活動聲援 澳外長斥港警拘泛民人士 另促國際調查新冠源頭 
Ad Copy Text  緊貼時事,用你的語言收聽澳洲新聞。  no setting  no setting
Link Description  N/A  香港警方早前向民陣發出反對「8.31」集會遊行通知書。  澳洲外長派恩(Marise Payne)批評,香港警方在新冠疫情危機期間,拘捕10多名香港泛民人士,做法破壞社會穩定。另外,她又希望設立一個國際獨立調查機制,調查新冠病毒的傳播和各國應對手法。
Website Link  play.google.com  www.sbs.com.au  www.sbs.com.au
CTA  INSTALL_MOBILE_APP    LEARN_MORE
Text Word Count 51  0  0
Like 1260  0  0

SBS Cantonese 廣東話節目 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SBS Cantonese 廣東話節目 Top 1 ads got 1260 likes. SBS Cantonese 廣東話節目 uses a sentence with the finishing touch title: “ứng SBS Radio”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SBS Cantonese 廣東話節目 shared 51 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SBS Cantonese 廣東話節目 should continue to optimize the ad content.

3.SBS Cantonese 廣東話節目 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-03-31-2020-06-20  2019-08-30-2020-04-27  2020-04-19-2020-04-27
Landing Page Link  https://play.google.com/store/apps/details?id=com.thisisaim.yourlanguage&fbclid=IwAR1DJvhNAql3Ozwj-dXjXyTN_LS-JKdrIu5GDc8W5u04dl4wDsWTkNI1KNQ  https://www.sbs.com.au/language/cantonese/zh-hant/rally-to-be-held-around-12-countries-in-support-of-hong-kong   https://www.sbs.com.au/language/cantonese/zh-hant/payne-condemns-hong-kong-arrests-of-democracy-advocates

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SBS Cantonese 廣東話節目 are successful.

SBS Cantonese 廣東話節目 Creative Analysis: 

SBS Cantonese 廣東話節目 placed a Image ad in 2019-03-31-2020-06-20, and got 1260 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SBS Cantonese 廣東話節目 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  Vietnamese  Chinese (Traditional)  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SBS Cantonese 廣東話節目 has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SBS Cantonese 廣東話節目 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-31-2020-06-20  2019-08-30-2020-04-27  2020-04-19-2020-04-27
During  448 days  242 days 9 days 
Like  1260  0  0
Share  124  0  0
Comment  63  0  0

Advertising effectiveness is a direct manifestation of advertising. SBS Cantonese 廣東話節目 ‘s Top 1 ad received 1260 likes, 124 shares, 63 comments in just 448 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SBS Cantonese 廣東話節目, helping SBS Cantonese 廣東話節目 to grasp the ad data more clearly.